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MAM Exhibit: How Posters Work

March 31, 2017 - June 25, 2017

As a medium of communication, the poster has a long history and a wide range of social functions, from selling a product to promoting a cause. Despite the rise of digital media, the print poster remains a vital and oftentimes radical form of visual communication.

Featuring rarely-seen posters from the Cooper Hewitt, Smithsonian Design Museum’s permanent collection, alongside loans from the Merrill C. Berman collection, How Posters Work demonstrates how some of the world’s most creative designers have employed and pushed the boundaries of two-dimensional design, harnessed the mechanics and psychology of perception, and mastered the art of storytelling to produce powerful acts of visual communication. The exhibition includes work by prominent designers, including Lucian Bernhard, Herbert Bayer and Josef MĂĽller-Brockmann, together with a large number of prominent contemporary designers. The exhibition dissects the designers’ creative uses of design principles and visual expression to underscore the significance of a designer’s and the viewer’s eye to the design process.

This traveling exhibition is complemented by a presentation of work by nationally recognized Milwaukee graphic designers, including posters by Lois Ehlert and catalogues by John J. Reiss. 

Milwaukee Art Museum
700 N. Art Museum Dr.
Milwaukee, WI 53202
414-224-3200
http://www.mam.org
Venue Description:
The Milwaukee Art Museum's collection comprises more than 20,000 works of art from ancient to contemporary and is housed in a trio of unique structures from Eero Saarinen's 1950s building through a David Kahler section added in the 1970s and the Santiago Calatrava-designed Quadracci Pavilion. The museum houses 15th to 20th century European and American paintings, sculptures, prints, drawings, photographs, decorative arts, folk art, Haitian art and outsider art. MAM's cafe also offers great lunches in a luminous setting with lake views. Visit the Milwaukee Art Museum's Web site for hours, admission fees and a full description of current exhibitions. mam.org.
Milwaukee Art Museum
http://www.mam.org