on/bespoke dating

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Who's behind Match.com's doppleganger hunt?

For the past few weeks, Match.com has been getting loads of weird press over a new service that's offering to set you up with another person who resembles your ex-significant other. The $5,000 service has been marketed as the "supremely weird" way for someone to hold onto their past and essentially find a clone of the one who got away. So far, the "date a resemblance of your ex" angle has resulted in disastrous PR for the bespoke dating company,Three Day Rule, who partnered with Match to provide the service.

Jul 16, 2014