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Results tagged with 'united adworkers'

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Ad successful when it can silence a room

Published Feb. 4, 2013

Millions of people were speaking of the advertisements the day after the Super Bowl, and that's really what all of those millions were spent on.


Beyond selling, Super Bowl ads need to be entertaining

Published Jan. 31, 2013

"Super Bowl ads are different than what we would see normally," STIR Advertising and and Integrated Messaging president Brian Bennett said, explaining that the audience has an expectation for an experience.

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