In Festival Guide

Be right in the middle of MKE at Summerfest this year, thanks to VISIT Milwaukee.

VISIT Milwaukee to unveil new interactive photo op at Summerfest

There's plenty of new stuff to try out when Summerfest cracks open Wednesday afternoon, from the deep-fried Old Fashioneds to the pizza with the mac-and-cheese crust and much more. But only one new feature promises to put you right in the middle of MKE – quite literally.

On Wednesday, VISIT Milwaukee will unveil a brand new, interactive art installation at the Summerfest grounds' south gate – aka the one with the big instruments – featuring an "M" and "E" in big six-foot-tall letters, with guests invited to pose as the missing "K" in the middle. Or pose as a different letter. Or just pose normally, but we're quite confident VISIT Milwaukee would prefer a "K."

The photo op will be making its way around several other Milwaukee events – such as German Fest, Irish Fest, State Fair and Boo at the Zoo – throughout the summer as a part of a new social media campaign from VISIT Milwaukee, encouraging visitors and locals to take a photo with the letters and tag the resulting post with #MeInMKE. Its debut, however, will be at Summerfest, where it'll stay throughout the entire festival.

So get out there and be in the middle of the fun summer action – and in the middle of MKE while you're at it.


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