Andy is one of the founders and owners of OnMilwaukee.com. Before returning to Milwaukee in 1996, he wrote for The Dallas Morning News Washington Bureau and worked in the White House Office of Communications. He was also Associate Editor of The GW Hatchet, his college newspaper at The George Washington University.

Before launching OnMilwaukee.com in 1998 at age 23, he worked in public relations for two Milwaukee firms, most of the time daydreaming about starting his own publication -- though he now admits the "dot com millionaire thing" is taking a little longer than he expected.

Tarnoff is a self-admitted kitsch junkie and holds a healthy appreciation for humor about monkeys -- "they're like funny little people." He's also an enormous Brewers fan and tries to work references of both into every article he writes.

Hobbies include trying to fix the rust on his '75 MGB, trekking Up North to his "starter cabin," and making an annual pilgrimage to Phoenix for Brewers Spring Training.

Tarnoff is married with a dog and a cat. With the birth of his daughter in 2008, people now outnumber animals in his Bay View home.