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| By Molly Snyder Edler OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Molly Snyder Edler |
| Published Feb. 22, 2007 at 5:42 a.m. |
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February is "Bar Month" at OnMilwaukee.com, and we'll serve up more than a six pack a week of bar articles all month long. Look for bartender profiles, drink recipes, revamped bar guides and more!
Over the years, the space beneath Beans & Barley, 1905 E. North Ave., has hosted a variety of nightclubs, including Shooter's, Esoteria and most recently, Mantra. Once again, three Milwaukee guys reinvent the place, this time with not one but two new ventures: a dance club called Decibel and a vodka lounge called DeepBar.
D. Bowie, Drew Deuster and J.J. Kovacovich, all born and raised in Milwaukee, have big plans for their new spots -- which they hope to open sometime in April. Deuster describes Decibel as a "full-out nightclub with music diversity" and DeepBar will serve as Milwaukee's first vodka lounge.
Deuster and Kovacovich, both 27, have a history of bar management. Deuster was the manager and VIP specialist at C02 Ultra Lounge, 715 S. 5th St., and Kovacovich worked at Hi-Hat Lounge, 1701 N. Arlington Pl., and Red Light, 1758 N. Water St.
"We're out five or six nights a week, and have a strong grasp of what people in Milwaukee want," says Bowie, a 30-year-old entrepreneur and nightlife enthusiast.
Mike Vitucci, who owned Mantra along with James Amato, is on board as a Decibel/DeepBar consultant. The Vitucci family still owns the classic corner lounge, Vitucci's, 1832 E. North Ave.
"We loved Mantra, and the city did too," says Deuster. "It's really a blessing that we're taking over a successful spot."
The talented Scott Genke of SG Works is designing the décor. Genke created the Mantra environment -- and did the redesign a few years later. Also, he is the aesthethic mastermind behind Redroom, Yaffa and more.
"Working with Scott has been one of the best parts of this experience," says Deuster. "And it's really exciting -- people won't recognize one thing from the way the space used to look."
Decibel and DeepBar are separate yet connected spaces. Patrons will walk through DeepBar to get to Decibel, and both bars will be chic as well as casual, in an attempt to appeal to many different types of people.
"Both places will have higher-end settings, but we still want people in T-shirts and baseball caps to feel comfortable," says Deuster.
The owners say Decibel will spin music that goes beyond the nightclub norm in Milwaukee, which usually features a steady flow of Top 40, hip hop and electronic. Deuster promises to have "top name DJs" playing cutting edge material.
"Milwaukee has a lot of really creative DJs with their hands tied," he says. "We want to provide a place for them to experiment."
DeepBar was inspired by vodka lounges in Las Vegas, a place Deuster frequents often to visit his girlfriend.
"Vodka is a hot product right now," he says. "There are so many different kinds, and people like to sample and try them."
DeepBar's VIP lounge will offer bottles of vodka completely encased in ice -- one of a few "surprises" in store for people visiting Deep Bar and Decibel. However, at this point, the owners aren't willing to divulge what other treats they have in store for their clientele.
"We have some great stuff planned, but for now we're going to keep people in suspense," says Deuster.
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5 comments about this article. Post a comment / write a review. |
Posted by burley100 on Oct. 15, 2009 at 2:46 p.m. (report)
There is a class action lawsuit for discrimination against this club. If you are a member of the human race you may want to think about going somewhere else.
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Posted by SheMoves on Feb. 10, 2008 at 1:41 p.m. (report)
For some reason there always seems to be a hard time with the bouncers, they tend to discriminate based on stupid reasons. They will let in people right in front of you even though you were there first. I know bouncers are supposed to look tough or macho or whatever it is to scare people but they are not friendly at all! The first people we encounter at a club is the bouncer and he should be inviting. I wouldn't want to be at a place where I feel like I'm not wanted. Other than that, they try to keep an upscale atmosphere which is nice but I'm sure jeans and t-shirts people would not get in unless the bouncers know you personally.
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Posted by speedi17 on Aug. 15, 2007 at 5:51 p.m. (report)
I went to decibel night club and got turned away because I had a visual tattoo of a Swan and my name on my arm. The bouncer said no tattoos but he had more tattoos than I on his arm that was visible. He also let a girl leave the club with a tattoo that was visible on her back. They only excuse is because she might have worked there. I think this club discriminates against certain people and I would not recommend it. I have been to mantra lounge with no problems. I have heard other stories where they would not let a person in because their pants were too baggy but they let them in the week previously with the same pants. I don't get it.
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Posted by wampwamp07 on Feb. 22, 2007 at 12:03 p.m. (report)
This place sounds like it would be a really good time and I'm sure that a lot of my friends would like to come check it out. One concern would be that they wouldn't be gay-friendly. We had one bad experience at Mantra with some of the bouncers cause my guys friends and I were dancing and they asked us to separate, so we left and never wanted to come back. I just want to say that the gay community would want to feel comfortable going to a new "trendy" bar and not feel like an outcast. Thanks.
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Posted by scotty o on Feb. 22, 2007 at 8:02 a.m. (report)
Congrats Drew! The place looks and sounds great.
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