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Milwaukee's Daily Magazine for Friday, Oct. 31, 2014

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In Bars & Clubs

Ray's Wine and Spirits is opening Ray's Growler Gallery next month.

Ray's Wine and Spirits to open new Growler Gallery


With the increasing popularity of craft beers has also come a popularity bump for growlers. For the uninitiated, growlers are typically glass or ceramic 64-ounce containers that allow people to purchase tap or craft beers, fill up on a tasty brew and take them to go.

It's a hot trend, and now Ray's Wine and Spirits, 8930 W. North Ave., is jumping on board, replacing its second-floor tasting room and education center with Ray's Growler Gallery.

The new growler hotspot is scheduled to open in mid-June with a continually rotating supply of craft beers made exclusively for the gallery, along with rare, brewery-only releases and special selections unavailable in bottled format.

"The Midwest has some phenomenally talented, small production breweries, and with the Growler Gallery, we are creating a canvas to showcase masterful craft beer works of art, while at the same time elevating and expanding Wisconsin's craft culture," said marketing director and Gallery co-creator Kaleb Schwecke in a press release this afternoon.

To follow the project before it opens next month, Ray's has already set up a Twitter handle for the Growler Gallery.


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