Milwaukee's Daily Magazine Sunday, Dec. 6, 2009
Today
Hi: 36
Lo: 24
Mon
Hi: 32
Lo: 23
Tue
Hi: 30
Lo: 27
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • tzvee:
    About Bad Book Covers, Bad Books and Bad Authors: If you ever bought a book just because of its cover or if you eve... link

  • Aaron_Nagler:
    @deegle84 Press conference crying is fine. Or poat game interviews on New Years Eve. But crying DURING the game? Hell no. ;)

  • parez230376:
    Online Marketing Blog » Blog Archive » Wireless Shoppers and ...: Those of us that spend hours, minutes, or eve.. link

  • AlexSweden:
    just voted "Christmas Eve" on "Christmas Eve or New Years Eve?" vote too ➔ link

  • BillyArlow:
    @seminolegirl97 bama's qb pulled a super tim on super tim. oh well on to the sugar bowl against tx tech or cincy.


Follow us on Twitter ...
In Bars & Clubs
Walker's Point Sugar sweetens teen dance scene
 
By Doug Hissom RSS Feed
Special to OnMilwaukee.com
Photography by Andy Tarnoff
E-mail author | Author bio
More articles by Doug Hissom

Published March 28, 2007 at 5:28 a.m.
Tags: sugar, walker's point, pliss, eve, dance, club, teen, under-21

Milwaukee is not known for a hospitable club scene for young adults and teens seeking a place to dance and hang the night away like their slightly older contemporaries.

Enter a trio of DJ spin masters that see the need for a space in Walker's Point where young folks need to dance, too. They've conceived Sugar, 126 E. Mineral St., the city's only full-time, non-alcoholic, young adult nightclub, which opens Friday.

The space isn't for 40-year-olds. Co-owner Sean Pliss -- a former DJ at Eve -- says the crowd make-up will range from 16 years old (until curfew) through mid-20s.

"It's for people who don't want to drink alcohol but want to have a good time and not hang around drunks all night," he says. A strict dress code aims to keep out other possible problems, as well.

The good times will be fueled by Red Bull drinks and a $100,000 sound system, synchronized with a seizure-inducing light show, Pliss promises.

Notable DJs from the city and the region will spin regularly. Van "The Man" McNeill, formerly of KISS-FM radio and now with WMYX will be a featured regular spinner. But Pliss expects the occasional national act -- along the lines of the pre-eminent model/DJ Sky Nellor -- might also be spotted in the DJ booth.

Pliss describes the music offerings as "Top 40 dance and rock mosh-ups."

In a clear move to cater to where younger adults hang out in cyber space, Sugar put its Web site up on My Space.

The 5,000-sq. ft. of danceable space sits just east of 1st Street in the shadow of the Rockwell Building and Mill Valley Recycling. The glittery concrete floor and large ventilation ducts lend an industrial motif, which is offset by white bar stools and dividers along with pink and fuschia accents and full-length white curtains along one wall.

"With the lights going at night it will morph into a whole different animal," Pliss says of the space.

White sofas are in a cordoned off VIP area along with 10-person booths that can be rented for the evening. A coat check will be available so ladies don't have to freeze while waiting outside in the winter.

Initially, the club will be open on Fridays and Saturdays from 9 p.m. to 1:30 a.m., but Pliss says that as summer nears the club will open on weeknights and on special occasions.

The space will be available for rent during the day as a meeting room.

Cover charges start at $5 depending on the DJ, but ladies are free for the grand opening on Friday.



More Information ...
Sugar
126 E. Mineral St.
Milwaukee, WI 53204
(414) 202-2334

Related links:

5 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by lucky123 on March 18, 2008 at 12:02 p.m. (report)

No, I wouldn't let my 16 or 17 yr. daughter hang out at this club until she's 18 yrs. old. I don't need her meeting guys that are in their 20's. This wouldn't be good for my child and/or kids under 18 yrs.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by stwberyncream2go on May 2, 2007 at 9:19 a.m. (report)

Club Sugar is an amazing club for teenagers. It gives them a chance to do something during the weekend because they are open not only Friday but Saturday too. Ladybug is the other underage nightclub in downtown Milwaukee, but they are only open on Friday Nights. Sugar is a great place to hold a Night club for teenagers.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by Scottage Cheese on April 3, 2007 at 6:47 a.m. (report)

It's great for the under 18 crowd, but I don't see this as a good thing to have 16 year olds mingling with adults (18+). That seems as if that sets them for disaster. It looks like a great club. And I'm sure the owners mean well, but I don't see how these two age groups should be at a club under the same roof.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by db1 on March 28, 2007 at 4:01 p.m. (report)

CONGRATS FELLAS! Friday will be a great day for the underagers!! -Dustin

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by downtown_D on March 28, 2007 at 10:33 a.m. (report)

People in this city always have something negative to say. In my best estimation I see this as being a great thing for the city, as long as they stick to what they say will be a "strict" dress code. What better thing for the city than to have a sort of training ground for young people, that will eventually fill the over 21 bars and clubs in our city. Congrats Sugar and best of luck!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5



OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnMilwaukee.com's Bartender Olympics | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest