Upper 90 Sports Pub opening near Bradley Center
Dehne's Upper 90 Sports Pub will open in October at 322 W. State St. in Downtown, just one block from the Bradley Center.
Most recently, the 1889 Schlitz Brewery-built tavern space was operated by Fazzari family, owners of Calderone Club, as Calderone Pub. The building has housed several bars and restaurants in the past including Stub's Pub, Lukas' on State, The Daily Planet and The Tamarack.
Upper 90 Sports Pub, owned by Jake Dehne (Suite Milwaukee) and other investors, is billed as "Milwaukee's First Gastro Sports Pub."
Watch OnMilwaukee.com for more details on the opening of Upper 90 Sports Pub.
I'm always happy to see a new business open but that spot is the black hole I've seen places coem and go. Bottom line is without strong Bradley Center business, no matter what the concept it's doomed to fail. Our city leaders have done nothing to make downtown more viable for patrons and merchants. With the NBA lockout and possible cancellation of 41 Bucks games I think this venue will ultimately fail. It's sad.
Congrats! Looking forward to the new Digs on Old World 3rd Street.
If it is a soccer bar, i think it's doomed either way. All the bars in that area depend on one of two things, Bradley Center events or the 3rd St. crowd. This place won't really appeal to either. Soccer is a love it or hate it sport, and i can't imagine too many people hitting up the soccer bar after a bucks game. Nor will soccer diehards abandon the usual 6 am haunts for a new place that isn't dedicated to soccer. The big draw to both Highbury and Nomad's is that they are in fairly dense population centers, where as this place doesn't really have a nearby population until you get to Marquette. Even though many students will walk to the BC for Eagles games, i can't see them walking all the way down for a bar. Maybe it will be the new headquarters of the Kansas City Wizards.....errrr...Sporting KC supporters group. All the noise, all the passion, none of the bar tab!
I certainly hope that this is a soccer bar. And if it is, don't be the kind that just occasionally opens early for a big game. You have to be consistently open for the EPL at a minimum or nobody will show up (especially in this location). Make the commitment! I could see a fun relationship developing with a neighboring 3rd Street bar like the Brathause --- a little Bundesliga vs EPL rivalry maybe? It would be a great way to get people to come down to both places.
thats a very odd choice of a name for a sports bar considering whatever league the Milwaukee Wave play in is constantly in question, and Milwaukee has no MLS team. So, if you are a soccer bar, bill yourself as a soccer bar, and if you aren't what a terrible name.
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