Out goes Bootleggers, in comes Whiskey River
Changes are in store on Old World 3rd Street, where Bootlegger's is giving way to a new establishment, Whiskey River.
Whiskey River will have more of a country theme than its predecessor, with a focus on live country and rock musical acts.
Manager Tate Kerkhoff says the idea to change concepts developed over the last few months, following a change in ownership.
"We really wanted to create a fun, new atmosphere," Kerhoff said. "Something a little different than what we were as Bootleggers."
Bootleggers opened in 2006, filling the space left vacant by Maders Art Gallery.
This will be the third Whiskey River location. The ownership group opened locations in Madison and La Crosse earlier this year. The Madison location is managed by former Bootleggers manager Josh Hurley.
"It's been pretty successful so far," Kerkoff says of the Madison location. Whiskey River La Crosse opened just a few weeks ago.
To facilitate the change, the bar's interior is being completely gutted and renovated. A front wall is being removed and the bar area is being extended.
"It's going to look completely different," says Kerkoff. "It's going to be a lot more of an open and brighter space."
Whiskey River is set to open before "Black Wednesday" -- the night before Thanksgiving.
I have been to The Whiskey River Madison location. It is awesome! It's a fun bar with great drink specials that attracts all types of people from 21-81. Live music and Dj's with no cover.....gotta love that! I'm sure the Milwaukee location will be as popular.
Why doesn't anybody want to open a good blues/jazz club and give a home to some of our local talented blues muscians? Nothing wrong with country but yea, we go from 0 to overload in a year? So much great music out there and we keep doing the same sh!! all the time. How about a world beat bar? Just keep the rap crap out as it creates a negative environment and the dumb arses just dont' know how to be human beings when their brains start absorbing the negative energies!
Downtowner | Nov. 1, 2010 at 8:00 a.m. (report)
Have you been downtown during the week? It is a ghost town Sunday through Wednesday.....why allow more places to open? So they can do free everything? 3 country bars (including Red Rock, Coyote Ugly) in a year might be over kill.
And don't forget......we are also getting a Coyote Ugly soon.
maybe they should have put a much-needed Irish bar in that spot. Oh well, I never actually went to Bootleggers, because everyone said it was like Buckhead, and Buckhead was a spot to go if you like DMB, so now I'm assuming Whiskey River will be like Buckhead again but with a Kenny Chesney feel, so that does not sound like fun.
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