World of Beer set to open on Brady Street
World of Beer, a growing chain that has sold 128 franchises in 11 states, is coming to 1300 E. Brady St., a corner location most recently occupied by Detour. Detour closed in 2010. The building is owned by Julilly Kohler.
Founded in 2007 by two friends from Pensacola, Fla., Scott Zepp and Matt LaFon, World of Beer opened its first bar and retail establishment in Tampa.
According to a recent story on the St. Petersburg Times' tampabay.com, "Each World of Beer has brick accents, black, high-back bar stools and a dark and shiny bar. Two-door coolers highlight the vast selection of brews. The pubs have 40 taps and more than 500 bottled beers from all over the world. Live music is a staple."
World of Beer doesn't serve food but works with area restaurant in its other markets to cater and provide patrons with food.
The local franchisee lead is Greendale native Adam Chwala. A UW-Parkside grad, Chwala has lived in Tampa since graduation and is partnering with Jeff Ferchoff, owner of Ferch's Malt Shoppe & Grill in Greendale and Mark Kuglitsch, owner of Lincoln Avenue Dental Group, S.C., and of Kuglitsch's bowling alley fame.
According to the St. Petersburg Times, "World of Beer franchises cost $50,000 per location and pay a 5 percent royalty of net sales. A franchisee needs a minimum of $125,000 in liquid assets, a net worth of more than $750,000 and a minimum credit score of 680."
Chwala and his partners have secured an area development agreement from World of Beer. This gives them the rights to five locations in the area, but Chwala says he hopes to open 10-20 World of Beers in the state in the next 3-5 years.
The Brady Street location is, Chwala told us by phone from Tampa, "Perfect. It's a corner unit, and we're going to open it up and make it as inviting as possible.
"World of Beers have great, local neighborhood feels," added Chwala, saying that the location would add patio seating and garage doors.
World of Beer is opening in Columbus, Ohio, in September. The Milwaukee location should be open "around January," said Chwala.
World of Beer currently has 13 locations and seven more under construction in Florida. New locations are are coming to Alabama, Arizona, Colorado, Georgia, North Carolina, Ohio, South Carolina, Texas, Virginia and, of course, Wisconsin.
A year later and the place isn't even open yet. Although I did see some people taking boxes & stuff in there this past week.
Jimmy1 - I'm guessin' they'd be open for lunch. It'd be foolish not to be - at least on the weekends........
Jimmy1, Check out wobusa.com. There's a news article explaining how World of Beer features local restaurant's food items/menus right on the WOB menus to order for delivery right to World of Beer, etc. Tons of restaurants on Brady. Sushi, seafood, Thai, subs, pizza, fish fry's, burgers, mmmmmmm.
looks like a great concept and one that will certainly add to the vibrancy of Brady St. My only questions is, since it doesn't doesn't serve food, what's the hours of operation?
I've been to a couple WOBs in the Tampa Area. It's like a "Wine Bar" but for the craft beer fan. Upbeat atmosphere, live music, great T.V.'s with sporting events and, believe it or not, quite educational if your into craft beers like I am. The staff really knows their stuff. Great location on Brady! Can't wait!
Show me the other 2 Talkbacks
7 comments about this article.
Post a comment / write a review.
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.