The Calatrava addition to the Milwaukee Art Museum looks so yummy, you could just eat it up, couldn't you? Well, thanks to the Milwaukee ChopHouse and The Café at Hilton Milwaukee City Center, you can, at least for a limited time.

Now that the new Milwaukee mark has been unveiled, a number of local businesses are using it. In fact, yesterday The Greater Milwaukee Convention & Visitors Bureau (GMCVB) announced it is changing its name to Visit Milwaukee and adopting a new logo inspired by the new Milwaukee mark.

But the two restaurants in the Hilton are certainly using the mark in the most scrumptious way: as part of a Brew City dessert.

What looks like an otherwise typical chocolate mousse dessert, with a cracker crust at the bottom, a chocolate leaf, some whole hazelnuts and a sprig of mint on top, and garnished with fresh raspberries, gets a Milwaukee-centric boost from a white chocolate square emblazoned with the sleek new Milwaukee mark showing the soaring wings of MAM's Quadracci Pavilion.

"We think the Milwaukee mark is a great, beautiful symbol of Milwaukee, and we want to support it," says Milwaukee ChopHouse general manager Tanya Habeck. "Since ChopHouse does great food really well, we thought we'd make the mark edible and in everyone's favorite form: chocolate!"

The dessert is available now at both restaurants in the Hilton City Center, at 5th Street and Wisconsin Avenue.

Give up dessert for 2005? Don't worry, look all around town for the mark as it will be on sides of buildings, on windows, public transportation and more over the next several weeks and months.

Meanwhile, Visit Milwaukee will officially unveil its new logo at its Annual Meeting lunch, Thursday, Feb. 17 at the Midwest Airline Center.

"Visit Milwaukee and the new logo personify the evolution of the city," says Doug Neilson, president and CEO of Visit Milwaukee. "The new name in its simplicity sends a direct message and the logo with the Calatrava addition symbolizes the progressive 'rebirth' of our city as a major convention and visitor destination."

The Visit Milwaukee Web site is visitmilwaukee.org.

Other Milwaukee mark sightings this weekend:

• Lights -- On Friday and Saturday, Jan. 21 and 22 the Milwaukee mark will be projected by light on buildings and at locations throughout Milwaukee County and possibly at a location in Waukesha County (after dark, of course).
• Cookies and mints -- On Friday, Jan. 21, between 11 a.m. and 1 p.m. specially wrapped Milwaukee mark cookies will be distributed at the Shops of Grand Avenue. Also on Friday, Milwaukee mark packaged mints will be distributed at downtown banks. Lapel pins will follow soon. Stay tuned for more giveaways and promotions highlighting the new mark.