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Milwaukee's Daily Magazine for Wednesday, May 16, 2012

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In Milwaukee Buzz Blogs

Ground has been broken on the site of the future Aloft Hotel in the Park East corridor.

Park East development continues despite economy


Like everyone in Milwaukee, I've been wondering lately what the sagging economy means for development in the now-wide open Park East corridor Downtown.

Like some -- but not everyone, certainly -- I was a fan of tearing down this useless bit of road that severed Downtown's connection with the north and bled speeders out on to Broadway.

Don't get me wrong, I'd rather have park land and open space there than that hulking mass of concrete, but having revenue-generating properties that further enhance Milwaukee's Downtown is better still.

So, it was good news when the city sent out a press release yesterday noting that excavation has finally begun on the site along the Milwaukee River that will house a five-story Aloft Hotel, just north of Juneau Avenue.

That, plus word that Iron Chef Michael Symon will helm a restaurant at another hotel project -- The Palomar -- in the corridor west of the river all sounds like positive news for what was beginning to look like an open-ended dead zone.

According to the press release, "The $27 million development will feature a 160-room Aloft Hotel, a Starwood Hotels and Resorts Worldwide Inc. brand that offers a similarly modern feel as its 'W' brand hotels. The project is expected to create 75 new jobs. The hotel is expected to open November 2009."

Of course, on the eastern end of the corridor, there has been a lot of development already and more under way. In fact, the city notes, more than $800 million in development has already been completed or is now underway there.

Keep up to date on the corridor's progress at www.mkedcd.org/parkeast.

Talkbacks

sashenkarus | Jan. 12, 2009 at 3:47 a.m. (report)

I think this is awesome news for everyone and the city. We need to update our downtown area so that we dont fall behind not just other cities in US but cities even in developing countries. Being a traveler I see some state of the art, modern residential and commercial buildings in those countries. America as a whole country needs to turn the page if we still want to lead. This is a great project and we need many more like that. Hope you will make much profits and keep developing.

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mitchgat | Nov. 13, 2008 at 11:23 a.m. (report)

I'm hoping the Moderne and Palomar pull through as well. As far as not getting excited about this development... I definitely understand the point that 5 stories isn't a big deal for a city the size of MKE BUT... it sure beats an empty parking lot.

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Jeff | Nov. 13, 2008 at 9:42 a.m. (report)

I can't get excited about a five-story project downtown--it seems more appropriate for Racine or Green Bay, not Milwaukee. The artist's rendering shows the original project, with condos on top--not what we'll end up with. I hope the nearby Palomar and Moderne developments come through.

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