SURPRISE, ARIZ. -- Brewers fans have high expectations for 2007, which
is understandable given the current crop of exciting young players, the
health of Ben Sheets and the praise of national pundits and
prognosticators. In what has become a tradition at OnMilwaukee.com, we
caught up with Brewers Radio
Network announcer Jim Powell for a level-headed analysis of this year's
chances. As the team wrapped up Cactus League play, we asked
Powell about the Brewers' lineup, his off-season and his future
as a broadcaster in Milwaukee. As usual, his answers were
insightful and entertaining.
Enjoy this annual tradition: Milwaukee Talks with Jim Powell, 2007.
OMC: The Brewers didn't look particularly crisp in spring training. Is that something fans should be worried about?
Jim Powell: I don't know, how did you feel when you came to spring the
last few years, where they looked great and then they finished under
.500? Spring games don't mean anything. Really, if you ever
have any questions about how much momentum there is in baseball, and
it's an ongoing debate, there's an old adage: 'You only have as much
momentum as the next day's starting pitching.' And that's it.
Look at the Cardinals last year. They played horrible baseball in
September. They were basically a .500 team that backed their way into
the postseason in a division where no one else could finish over .500,
and they won the World Series. They had no momentum at all going
into the post season.
OMC: Last year, when we were standing right here in Surprise, you said
that if the Brewers were not at least a .500 team, you'd consider the
season a major disappointment. Obviously, injuries played into
that. But is this a .500 team this year?
JP: If the Brewers don't finish over .500 this year, it will be a major disappointment (laughs).
OMC: Is this Ned Yost's last chance to build a winning team?
JP: Well, I don't know. It all depends on the circumstances. At first
blush in 2006, it was a disappointing season, no doubt about it.
I was disappointed, Ned Yost was disappointed, every player I spoke to
expressed his disappointment. There were reasons why things happened
the way they did, but I don't know of anybody who thinks that's Ned
Yost's fault. In the end, though, these are the big leagues. The
mission statement for a team is to win. There
are no more excuses.
That said, this is a much better team than last season's team was.
There's a lot more depth and experience now. Most young players take a
year or two to get a feel for what baseball is like on a day-to-day
basis before they begin to really produce at something close to their
potential.
OMC: What will the Brewers do at third base?
JP: They'll start with the platoon of (Tony) Graffanino and (Craig) Counsell, and
that's a sign that things have changed in Brewers ball. A couple
of years ago, it would've been a no-brainer. Ryan Braun could've
been hit in the face with every ground ball hit to third base in
spring and, as long as he would've hit five home runs, he'd be on the
club. That's it, end of the discussion.
OMC: And now, that's not good enough?
JP: Now, that's not even close to good enough. I was shocked how early
he was sent down -- on the day he hit a home run. It's a different
world now. The Brewers want to win. It's time to win. Ryan Braun knows he needs to tighten up his
defense, and he's working very hard on it. He'll be here very soon.
OMC: Switching gears a bit, how was your off-season?
JP: It was fantastic. I love my family and all the
winters are great, but this has to have been one of the greatest off-seasons I'll ever have.
OMC: They're all here right now, and I was just watching an
inning with your wife and kids. You think they'll remember this
trip when they grow up?
JP: I hope so. I know if they were boys they would. Their future
husbands will thank me, but I make sure they understand baseball and
football.
OMC: A couple months ago, I wrote about some of the broadcasting
changes within the Brewers organization. Daron Sutton left for
the Diamondbacks, and at the time, I threw out the idea of you doing
some TV mixed in with your radio broadcasts. Did that ever cross
your mind? Would you consider doing TV?
JP: Yeah, it did cross my mind and we talked about it some, but the
feeling was that we have a great chemistry in the radio booth.
Not that a lot of people wouldn't have great chemistry with Bob Uecker
-- don't get me wrong, I'm not saying that it's all me, by any means.
But we've got a great thing going on, and it's been going on for a long
time. The longer it goes, the easier it is for us to fall right
back into it each spring. It's like two old friends, sitting down
together to watch a game.
I'd love to do some TV, I think it would be a interesting challenge. I
never want to give up radio, because I think that's the ultimate
play-by-play art form. I think I have a certain aptitude for it.
OMC: Have you ever done any TV broadcasting?
JP: I did some Brewers TV, filled in during a couple of different
seasons. I've done some basketball, football and minor-league
baseball TV, too. It's a different animal. It's much more
of a team sport. Radio play-by-play, you're own your own.
You've got someone in the booth, but mainly you're painting the word
pictures by yourself. On television, you have meetings and people
talking in your ear and a booth full of people. You all
collaboratively try to entertain the baseball fan and give him a good
product. I don't know if it's quite as much fun as radio, but it would
still be a fun challenge. I'm only 42, and I'm hoping I still
have plenty of time to do stuff like that.
OMC: You're entering your 12th season … that's a long time to be in one market for someone who isn't a former player, right?
JP: It can be, it depends. I grew up listening to Skip Caray and Ernie
Johnson, and Milo Hamilton doing the Braves games. You know, Milo left,
and that was traumatic. It was like your parents getting a
divorce. People take their radio and TV teams very seriously, like
they're part of the family. I understand that even more deeply
now that I get letters and have conversations with people about it.
I always wanted to be one of those guys who stayed in one market with
one team. I love the broadcaster who says 'we' hit a game-winning
home run for his team, because people know he loves the team. People can enjoy being in the foxhole with that guy. And if
you're bouncing from market to market, and then you pop into the next
market and say, 'We're down in the ninth inning,' it's like, 'C'mon,
you have no right to say 'we.' It took me a long time to earn the
right to have people feel like I'm in the foxhole with them in
Milwaukee. If I moved to another market, I would be starting over.
OMC: I'm sure fans want Bob to stick around forever. Maybe he will,
maybe he won't, but do you think the continuity of having you as his
successor would be good for Brewers fans? Do you ever think about that
stuff?
JP: Of course not. Whether I do TV, radio or sell insurance -- I'll never have this type
of a dynamic ever at work again. And no one in baseball does,
either. I'm the only guy that gets to work with Bob Uecker.
That's all mine. Someday, maybe it'll be me who leaves before
him, who knows? Someday, I'm sure it will come to an end, but I
don't spend much time worrying about it.
Andy is the president, publisher and founder of OnMilwaukee. He returned to Milwaukee in 1996 after living on the East Coast for nine years, where he wrote for The Dallas Morning News Washington Bureau and worked in the White House Office of Communications. He was also Associate Editor of The GW Hatchet, his college newspaper at The George Washington University.
Before launching OnMilwaukee.com in 1998 at age 23, he worked in public relations for two Milwaukee firms, most of the time daydreaming about starting his own publication.
Hobbies include running when he finds the time, fixing the rust on his '75 MGB, mowing the lawn at his cottage in the Northwoods, and making an annual pilgrimage to Phoenix for Brewers Spring Training.