By Lori Fredrich Senior Food Writer, Dining Editor Published Nov 16, 2015 at 9:45 AM

On Friday, Nov. 20, The Beerline Café, 2076 N. Commerce, will celebrate its official grand opening with a celebration featuring food and beverage samples along with a variety of discounts on menu items.

The eco-friendly vegetarian cafe launched in a soft-opening phase in early September, focusing on primarily crepes and salads.

"The phase was essential for gauging what our customers wanted, what  they’re not really interested in, and also what the most cost effective hours of operation should be," notes owner Michael Allen.

The grand opening menu will offer new sweet and savory crepe offerings along with breakfast tacos, "Cromelettes" (very thin omelets cooked on the crepe maker), new fresh juices and smoothies.

At the grand opening, customers will get a peek at the brand new dining room, which was  designed with minimal environmental impact in mind, earning the café a three-star rating from the Green Restaurant Association. a main feature is a large living wall – situated above the kitchen and dining area, comprised of nearly 2,000 tropical plants.

Moving forward, hours for the Cafe will be Monday through Saturday from 7 a.m. to 9 p.m. and Sundays from 7 a.m. to 7 p.m.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.