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In Dining Briefs
East Side getting bagels, thanks to Bruegger's
Coming soon, an East Side Bruegger's  
By Jeff Sherman RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer
Photography by Jeff Sherman
E-mail author | Author bio
More articles by Jeff Sherman

Published Feb. 18, 2008 at 10:30 a.m.
Tags: bruegger's, north ave., bagels, starbucks, east side eateries, cafe, danielle swift

The city's second Bruegger's Bagels location will open in a retail building at 2043 E. North Ave. -- still under construction -- on Milwaukee's East Side, according to local real estate reports. It will be the East Side's only franchise bagel shop.

The new location is the company's seventh in Wisconsin. The company opened its first Milwaukee bakery-café Downtown at 753 N. Water St. on Jan. 12, 2007.

Danielle Swift, public relations counsel for Bruegger's, says the new location will open in October or November.

The new space at 2043 E. North Ave. has been the subject of many rumors, including a possible new Starbucks. Industry sources say that the Starbucks deal will not happen.

Like its other locations, the East Side Bruegger's will offer a full menu that includes kettle boiled bagels, salads, made-to-order sandwiches and coffee, including a daily Fair Trade Certified blend.



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4 comments about this article.
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Recent Talkbacks ...

Posted by littlelamb on Feb. 19, 2008 at 11:13 p.m. (report)

What is up with that place? I second the DigiCopy comment. Yuck. I can't imagine anyone goes there with Kinkos just east on Brady and the super cool Clark Graphic close by on Oakland. Maybe it's just a tax write off? Yuck.

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Posted by alba on Feb. 19, 2008 at 10:58 a.m. (report)

It's better than a DigiCopy!

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Posted by pfan on Feb. 18, 2008 at 2:18 p.m. (report)

you are correct about the location. i just think this is a missed opportunity for such a high profile corner. you have Whole Foods, the new hospital, and a highly energized spot getting a one story fast food place? really? wow...

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Posted by A72 on Feb. 18, 2008 at 12:14 p.m. (report)

If I'm correct, this is the same location of that old & dirty Amoco gas station ? If so.. good riddance.

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