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Ceriello is leaving the Milwaukee Public Market. |
 | By Jeff Sherman   OnMilwaukee.com Staff Writer Photography by Jeff Sherman E-mail author | Author bio More articles by Jeff Sherman |
| Published Oct. 3, 2008 at 12:17 p.m. |
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Ceriello Fine Foods is leaving the Milwaukee Public Market, and market officals hope to replace the Italian grocer with another similar vendor in the near future.
All products are 50 percent off at Ceriello Fine Foods, and customers have said that the company is currently packing up.
Some sources and customers are saying that Ceriello may move its Market location to the Gagliano's Market space in Delafield. Gagliano's is also said to be pondering a space, in some capacity, at the Milwaukee Public Market.
Milwaukee Public Market officals sent the following, yesterday, to vendors:
"To All,
We're sure that you are now aware of a situation going on involving Ceriello. Without comment, the facts are as follows:
Ceriello's rent check for August was returned NSF and they have not paid for September. The Market has no choice but to and will immediately enforce its Lease Rights relating to the long term lease Ceriello signed. Wisconsin law provides for substantial rights of the Landlord in cases such as this.
We are hopeful that this situation will be quickly remedied, but if this ends with the Market having to evict Ceriello for non-payment you can be sure that we will move aggressively to replace them with a quality operation. We appreciate the fact that you all make every effort to take care of your obligations in a timely fashion and understand that we cannot allow this to continue."
400 N. Water St.
Milwaukee, WI 53202
(414) 336-1111
http://www.milwaukeepublicmarket.org
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10 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by Michaelp on Oct. 17, 2008 at 11:19 a.m. (report)
El Rey is moving out. Sheridan's is moving out. Ceriellos is moving out. The Market management pushed a real baker out and replaced it with Breadsmith...who has never even turned the bread oven on let alone mix and make it there. they get their bread delivered daily just like a quickie mart.... Thief Wine bar will suffer for a long time before they are willing to admit that a wine bar that closes at 8pm is not a lucrative concept. The juice bar will close in about a year as the quality and service is non existent. (they don't have a dishwasher...yuck) The market still has no breakfast to speak of but chooses to be open during breakfast hours. The overall mediocrity deems the place a bit of a disappointment. The market might work if the business owners were on the board and called the shots for themselves. I think the building would make such a great year round skating rink with a nice cafe/concession stand upstairs :) maybe a Christmas tree in the middle like Rockefeller Center. Also if traffic doesn't improve vendors will only continue to break even or lose money... lets face it none of the vendors are getting rich as a result of there involvement in the Milwaukee Public Market. One more thing... to publicly talk about a rent check not clearing from the largest vendor in the market is just very sophomoric behavior. There is obviously not a professional at the wheel.
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Posted by mikeb on Oct. 6, 2008 at 2:56 p.m. (report)
I should clarify my point on the Historic Third Ward Association. They are a non-profit and the objective is to run the Milwaukee Public Market as a break even proposition. This generally will mean that they will run their business much differently then their tenants and they will do business differently than my company Circore will do it. We have been supportive of local business and higlight locals on our blob. Some positive changes have occurred at the Market, but it seems that anytime they gain some momentum something happens to set them back. My firm has been a large supporter of the market. Our client gifts for the past two years have come from a vendor in the market and we do as many client lunches as we can over there. The point is that the Historic Third Ward Association should be doing much more in terms of networking the businesses down here and getting them to support each other rather than trying to run something like this that is probably beyond their scope.
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Posted by mikeb on Oct. 6, 2008 at 2:44 p.m. (report)
The market seemed to be moving in the right direction but this loss is not a the right direction. Cierello's offered may products that are not that easy to find elsewhere in the community. I also question letting Thief Wine even come into the market with Sheridan's already in place. Is Sheridan's already on their way out or does this signal their death at the market as it makes zero sense to have two vendors doing the same thing in that space. Just when you think the market has some traction they will have a big empty space. And yes a problem is that the people who run this really have no financial interest in the concept and this is not the most important economic development in the Third Ward. I would argue the CPA firm I have in the Ward is equally as important (at least in terms of profitabilty and reinvesting in the business down here) as are the many other professional services that are down here. The problem is the Historic Third Ward Association only cares about retail, art galleries and the market.
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Posted by kraut1 on Oct. 6, 2008 at 1:31 p.m. (report)
Miller park is not publicly owned malls are not publicly owned. They are all owned by people who have a capital interest. the Market had no one or two individuals put down their money and need to turn a profit. If they break even and can pay their property taxes they are happy.
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Posted by Shrams on Oct. 6, 2008 at 10:00 a.m. (report)
Like any business, it continues to change, monitor the marketplace and adapt to ever-fickle consumers. The Market, like many other buildings and malls, was built with some public money ... that doesn't change the operation and marketplace. Miller Park was built with public money too. This was a good vendor, but they never really figured out how to sell and position their grab and go stuff. The Public Market should look to Whole Foods for some of its planning and layout. More counter space, more easy to grab food and more interactive with consumers. How about getting a Palermo's pizza by the slice vendor?
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