Tony Wright, owner of Shorewood's BritInn, is adding a touch more British flavor to the East Side. Wright plans to open The Dogs Bollocks in the space formerly occupied by Elliot's Bistro, 2321 N. Murray Ave.

"My original plan with the BritInn was to open four British pubs in six years in the Milwaukee area. We're two and half years into the BritInn and The Dogs Bollocks will be the first additional pub," Wright explains.

The Dogs Bollocks will be both a pub and restaurant. Wright plans to keep the menu largely the same but include several dishes slightly more British in origin including an English breakfast, ploughman's Lunch, pasties and curry sauces.

"At the BritInn, we've gone with a more Americanized menu because of the neighborhood. I plan to start with a fully British menu at The Dogs Bollocks and get people hooked on British food," Wright says.

An East Side resident, Wright saw the need for additional bars catering to a slightly older crowd.

"This was just really the right location and the right demographic. There are a lot of student establishments but few places for people my age to hang out," Wright explains.

Elliot's Bistro closed last summer after a fire in the basement.

"We had to replace the floor and take care of all the smoke damage but Elliot's cream city brick really lends itself to the overall concept. It's going to be similar of course to the BritInn but not exactly the same," Wright says.

Wright plans to open The Dogs Bollocks in April 2009.