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Milwaukee's Daily Magazine for Saturday, Aug. 23, 2014

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In Dining

Will Allen's Growing Power is set to open a deli and food market on Martin Luther King, Jr. Drive.

Growing Power Market aims to bring fresh produce to food desert


Milwaukee's Growing Power has announced the grand opening of Growing Power's Deli and Food Market located in the King Commons Development at 2737 N. Martin Luther King, Jr. Dr., in Milwaukee.

This community food project was developed in collaboration with the Martin Luther King Economic Development Corporation.

"This is one of the most important things to happen in this north side Milwaukee community, where access to fresh and nutritious foods is limited," says Will Allen, farmer, founder and CEO of Growing Power. "The health of the community will definitely improve over time as access to local and sustainably produced natural foods becomes the norm."

As part of King Commons, a development site of mixed-use housing and commercial space, this market is one of the first of its kind in the nation to be located in a food desert community.

"There's not a single supermarket within walking distance. In some of our neighborhoods over 50 percent of the households don't have transportation in the form of a car," says Welford Sanders of the King Drive Economic Development Corporation. "What's lacking is the supply of stores that have a variety of fresh offerings. It's a natural to say let's do a store where we can feature Growing Power produce all year round."

Sanders says local farming and community gardening in urban areas will become essential as transportation prices continue to increase.

The Growing Power's Deli & Food Market aims to establish national model for innovative and active community engagement in the "Good Food Revolution." Menu items are for dine-in or take-out and the venue will feature Growing Power's produce.

The grand opening celebration will take place Monday, Aug. 6 from 10 a.m. to noon and is open to the public. Watch OnMilwaukee.com for additional coverage of this project.


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