By Lori Fredrich Senior Food Writer, Dining Editor Published May 12, 2016 at 1:01 PM

Things are looking lively at the new location for New York-based restaurant chain, The Halal Guys, which softly opened at 3133 N. Oakland Ave. 

The restaurant, which is currently keeping limited hours and focusing on finalizing touches in its staff training, will host an official grand opening on Saturday, May 14. Doors open at 10 a.m., and there will be swag for the first customers in line.

We stopped by for a sneak peek at the space this week and found it to be bright and cheery, decked out in The Halal Guys' signature colors of red and yellow.

A cartoon-esque mural on the south wall pays homage to its humble beginnings as a food cart, while a photograph in the hallway offers a glimpse of the block-long lines the popular street vendor attracted during its early years.

The concept, which began in 1990 as a hot dog cart, evolved when demand from Muslim cab drivers for halal meals inspired the owners to offer platters of chicken and gyro meat over rice. Today, there are more than 20 locations and a loyal following of customers who go ga-ga over the famous white and hot sauces.

Today, The Halal Guys' menu features gyro, chicken and falafel platters and sandwiches, along hummus, fries and baklava. Pricing runs around $6-9 for sandwiches and platters and $2-3 for sides and dessert. Vegetarian options are available.

Currently, The Halal Guys is keeping abbreviated hours, staying open from 11 a.m. to 8 p.m. through Saturday, May 14. From there on out, hours will be 11 a.m. to 11 p.m.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.