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In Dining Briefs
Moceans is closed, as less is now mo' for Mo's
 
By Jeff Sherman RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Jeff Sherman

Published Aug. 6, 2007 at 1:50 p.m.
Tags: moceans, mo's cucina, johnny v, john vassallo, mo's a place for steaks, grenadier's

For restaurateur John Vassallo, or "Johnny V" as everyone calls him, less is mo' as the Milwaukeean has closed Moceans, 747 N. Broadway, and as only OnMilwaukee.com reported last week, his Italian restaurant, Mo's Cucina. Vassallo notified Moceans employees of the Moceans' closing today at 11 a.m. Many of them could end up at other Mo's locations.

Vassallo told me on Saturday that it's time to focus on fewer concepts, namely his growing pubs and signature steakhouses. He plans to open more of each entity in coming years. His group now includes two Mo's Irish Pubs (the always-busy Tosa hang out and the Wisconsin Avenue institution), Mo's A Place for Steaks (Milwaukee and Indianapolis), Monsoon Wok and Lounge (Brookfield) and his Downtown coffeehouse, Mocha. He's also involved in several developments, properties and entities.

The Mo's Restaurant Group opened Moceans in the old Grenadier's space in June 2004 to rave reviews. At the time, he told OMC's Molly Snyder Edler: "It's a beautiful space and everything there is impeccable ... We plan to stay in line with the reputation of Grenadier's."

That it did, as Moceans buzzed for several years offering some of the best seafood in the area. The place was a favorite, also, of many area politicians, business leaders and sports stars.

As for future plans, Vassallo said he's focusing on pubs and steakhouses while adding five seafood menu items to the steakhouse and five Italian menu items to his Mo's Irish Pubs.

"It's a chance to focus on what we do best," said Vassallo, who also mentioned that the Downtown Mo's Irish Pub may eventually expand into the shuttered Cucina. He also said he's still attempting to find a hotel operator for the entire building that sits on the corner of Plankinton and Wisconsin Avenues.



More Information ...
The following is text from a letter that was e-mailed to Mo's customers:

Due to the overwhelming success of Mo’s…A Place for Steaks and Mo’s Irish Pub we plan to open 15 new Irish Pubs and 3 new steakhouses in five years. As we lay the groundwork for this growth, we will focus solely on the steakhouse and Irish Pub concepts for expansions. We have recently closed two locations that focus on other cuisines, Mo’s Cucina and Moceans…A Place for Seafood, which may be sold to new operators. We will continue to operate Monsoon Wok and Lounge in Brookfield, WI and Houston, TX and Mocha…A Coffee Bistro in Downtown Milwaukee, but do not plan to expand to new locations for these concepts.

We’ve seen success with all of our restaurants; however, our steakhouses and Irish pubs have overwhelmingly exceeded our expectations. A more defined focus will allow us, as a company, to support these two brands as they continue to excel.

The steakhouses in Milwaukee and Indianapolis continue to rank within the top of their peer group despite strong competition. Our Milwaukee and Wauwatosa Mo’s Irish Pubs have proved to be hugely popular. As a matter of fact, Mo's Irish Pub, Wauwatosa is the #2 seller of Guinness in the United States, second only to Nine Fine Irishmen at New York New York Hotel & Casino, Las Vegas, NV.

Mo’s Irish Pub downtown will be adding a new twist to the menu. The new “Part Gaelic, Part Garlic” section brings your Italian favorites from Mo’s Cucina to the Irish Pub.

Mo’s…A Place for Steaks will now additionally feature the top items from Moceans, including sea bass, crab cakes, scallops, tuna, swordfish, salmon, chicken and our award-winning wine list. Along with the new menu items will come a new look for the steakhouse! We will soon be expanding our private dining facilities and renewing our classic, yet elegant atMOsphere.

For event inquires contact: Bryan Ralph, Director of Events at (317) 416-3568 or bryan.ralph@mosrestaurants.com

We look forward to seeing you soon! If you have any questions feel free to contact me at johnnyv@mosrestaurants.com.

Sincerely,


Johnny Vassallo
Founder, Mo’s Restaurants


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3 comments about this article.
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Recent Talkbacks ...

Posted by barman on Aug. 8, 2007 at 5:25 p.m. (report)

Anyone who know's Johnny V wouldn't spend a nickel in his businesses. I am a former employee of one of the restaurants and can say that I would have a hard time working for him if I was a female. Even as an employee it was hard to watch Johhny come in just before bar close, completely drunk, grab the microphone and yell, "It's bar time, get the F$%& out of my bar!" If this is how he treated his customers just imagine how he treats his employees. What a "great asset" to Milwaukee.

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Posted by micahr2001 on Aug. 7, 2007 at 9:38 p.m. (report)

Johnny V. does not seem like too bright of a guy and in some ways, he is bad for Milwaukee. Johnny V. was one of the main forces getting Pabst City rejected because he thought it would hurt his businesses. Now, three years later...Moceans is closed. Mo's Cocina is closed. Johnny V's previous plans to open 100's of Monsoons throughout the country? That's probably dead since his original Monsoon couldn't even make it. It's become quite obvious that most of his establishments are/were not very good. He gets kudos for taking a risk and opening so many different downtown restaurants before it was "cool," but other than that, he's not a good business man. That, along with his push to kill Pabst City make him "not so great" for Milwaukee.

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Posted by curlyboy1978 on Aug. 7, 2007 at 8:01 a.m. (report)

Ate there once - wasn't impressed. Anyone else feel the same? I don't blame him for focusing on the Irish Pub concept and his steakhouses.

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