By Lori Fredrich Senior Food Writer, Dining Editor Published Nov 07, 2016 at 1:55 PM

The wait is almost over for MOXIE Food + Drink, the new Whitefish Bay restaurant moving into the former Placesetters at 501 E. Silver Spring Dr.

Owners Tamela Greene and Anne Marie Arroyo have been hard at work converting the former retail establishment into a fun, expressive space. And they note that MOXIE is likely to open to the public sometime later this month. The restaurant will feature an upscale casual atmosphere with a full bar where diners will be able to enjoy their choice of lunch, dinner and weekend brunch.

The kitchen will be headed by Chef and General Manager Antonio (Tony) Evans. Evans, whose experience includes work with Saz’s Hospitality Group, the Bravo/Brio Restaurant Group, and Brew City Bar-B-Que, is expected to contribute not only a high level of culinary creativity, but also an elevated sense of hospitality.

MOXIE's spunky offerings will include a short ever-changing menu featuring bold takes on American comfort food fare including steak, seafood and pasta with an emphasis on fresh ingredients. Daily specials will feature food sourced from local growers and farms.

MOXIE is now taking bookings for holiday party catering along with special event space rentals available for both Sunday and Monday nights. 

Watch OnMilwaukee for a very special preview of the restaurant in the coming weeks.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.