Milwaukee’s favorite burger will soon be available in locations across town.
Oscar and Elisabeth Castenada, owners of Oscar’s Pub & Grill, 1712 W. Pierce St., recently added a patio expansion to their restaurant, which includes additional seating and a gorgeous view of tree tops, along with a glimpse of downtown.
And this week, they’re launching a food truck, Oscar’s On A Roll.
Oscar’s On A Roll will serve Oscar’s favorite burgers, including "The Big O," "The Big Gringo" and "The Big Foot," as well as their famous seasoned fries.
Every burger will be made with premium black angus beef and served on the well-loved Wild Flour Bakery bun, just as it is at the brick and mortar location.
To increase speed of service for the truck, the burgers will be 6 ounces each, just slightly smaller than the burgers served in the restaurant, at a slightly lower price point.
The truck will debut at Mexican Fiesta, which starts Friday, Aug. 22. After Fiesta, the truck will focus on lunch service, serving at Red Arrow Park, the U.S. Bank building and at the Milwaukee courthouse.
Eventually, Castenada says that they would like to break off from the food truck crowd and begin serving in areas that are "unsaturated with choices for lunch and good food in general."
"We want to be where the hungriest Milwaukeeans work and play," he says.
Castenada also notes that they plan to introduce special new burger creations for the truck about once a month once they’ve settled in.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
