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Milwaukee's Daily Magazine for Wednesday, April 16, 2014

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In Dining

Simple Cafe serves breakfast and lunch.

Nothing complicated about Simple Cafe coming to East Side


Simple Cafe will open in early October in the old DiBrito's Car Wash location, 2124 N. Farwell Ave.

This will be the second cafe for owners Lori and Tom Hartz, who operate the original Simple Cafe in Lake Geneva.

"Besides serving great and healthy food in a creatively designed friendly place, Simple Café will help serve as an example of the benefits of sustainability. From recycling to buying our ingredients directly from local farmers, we are striving to promote good stewardship of our resources and doing business with our neighbors," reads the Simple Cafe website.

Stay tuned to OnMilwaukee.com as more information becomes available about Simple Cafe.


Talkbacks

dpc | Aug. 27, 2011 at 8:43 p.m. (report)

Hallelujah. That building has been fully vacant since CrankDaddy's left last year. Great location, but I hear the landlord is unreasonable.

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nmballa | Aug. 26, 2011 at 11:12 a.m. (report)

Nice, I had actually intended to talk to these guys regarding franchising this restaurant for a location in Milwaukee. I wish them the best of luck. Although, I don't think they will need it as their food is fantastic and I'm sure they will have a solid following once they open. Looking forward to spending most Sunday mornings there. Love this place.

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