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Milwaukee's Daily Magazine for Sunday, Sept. 21, 2014

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In Dining

The Bay opens today in the space previously inhabited by El Guapo.

The Bay opens quietly in Whitefish Bay


The Bay restaurant, 342 E. Silver Spring Dr., will open its doors to the public with a limited menu beginning this evening.

Inhabiting the space formerly occupied by El Guapo, The Bay evokes a retro vibe, with walls decorated with classic photos of Whitefish Bay and a menu that hearkens back to the good old days.

Executive Chef Erik Hansen, most recently of Distil, has produced a straight-forward menu featuring salmon, andouille-encrusted cod and hanger steak and fries. Sandwiches include burgers made with beef ground at a nearby Sendik's store, buffalo chicken, blue cheese and roast beef and a roast veggie sandwich. The menu will also include appetizers, soups, salads and desserts.

The bar menu will feature bottled beers and six craft cocktails at its launch, but may expand in the coming months.

The restaurant, owned by James McMahon and Paul Berlin, a team formerly involved with Sabor Brazilian Churrascaria, aims to tune in on customer feedback to further develop the focus of the menu in the weeks ahead. Eventually, the restaurant will offer lunch and weekend brunch.

Stay tuned to OnMilwaukee.com for more information.

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