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| By Julie Lawrence OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Julie Lawrence |
| Published Nov. 12, 2008 at 11:31 a.m. |
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While new fuel efficient cars and home solar panels are some of the most powerful ways to reduce our carbon footprint, a $25,000 investment is usually out of the question for most college students who are already battling rapidly increasing education costs.
But what about spending $16? Two University of Wisconsin student entrepreneurs say it can go further than you might think.
Mechanical engineering major Ted Durkee and business partner Brandon Gador, a recent graduate of Madison's School of Business, launched Powered Green this past October to provide an economical way for anyone to support renewable energy.
Their product, Energy Seal, is a recycled aluminum laptop sticker that funds carbon offsets. At $16, the cost of the sticker covers the production of enough renewable energy to offset what an average laptop uses in its lifetime.
Amazingly, $14 is enough to subsidize the retail cost of the laptop's lifetime energy consumption, paying for wind turbines that create electricity. The remaining $2 is for the actual seal, visual evidence that promotes the buyer's support of the eco-friendly endeavor.
"It essentially has the effect of a wind turbine in your backyard without actually having one," explains Durkee, who partnered Power Green with Village Green Energy, a renewable energy credit distributor based in California.
Durkee and Gador have already sold 387 Energy Seals, the equivalent of generating 267,030 kilowatts of energy. Their efforts have reduced 398,610 pounds of carbon dioxide from entering the atmosphere. The Powered Green Web site also provides information on laptop recycling and ways to make your computer use less energy.
The stickers are available via the Powered Green Web site, via Village Green Energy's site, as well as several Madison Ancora Coffee locations. Durkee, originally from Pewaukee, says he's working with Milwaukee retailers to get Energy Seals into coffee shops and small earth-friendly businesses in coming months.
Though Powered Green is a relatively new business initiative, both Durkee and Gandor have been "enamored" with the green movement and carbon reduction in their personal lives for years.
"In general, I watch what I buy, as far as how easy the (packaging) can be recycled," says Durkee. "I try to buy local foods, eat sustainability. I recycle everything and Brandon and I both bike everywhere in Madison."
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3 comments about this article. Post a comment / write a review. |
Posted by Mike K on Nov. 13, 2008 at 11:39 a.m. (report)
So are they investing that $14 into building wind turbines? I don't think I fully understand this business concept.
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Posted by butterbuns on Nov. 12, 2008 at 10:35 p.m. (report)
How much energy is spent designing the sticker, producing the sticker, transporting the sticker? Sorry, just skeptical of these money/offset schemes. Wouldn't it make more sense to participate in the WE Energies Energy For Tomorrow program directly? You guys are engineers/businessmen, how about a laptop case/paint/covering encapsulated in solar cells that charges continuously in light.......that way you'll get rich, and reduce carbon emissions.
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Posted by beyondgreen on Nov. 12, 2008 at 12:18 p.m. (report)
We have to look at "the big picture." The days of tunnel vision are over. Our nation better wake up and smell the coffee. With all our bail outs along with the 168 billion economic stimulus package, that btw did nothing for our economy it is hard to understand why our government can't see the need to bail us out of our dependence on foreign oil. I am appalled at news stories of green technology losing hope of being furthered because of lower gas prices. How long does anyone really think this decline will last? OPEC holds the key and we are at their mercy. They just cut 1.5 million barrels in production a day and vow to cut more if prices don't rise again. Instead of spending billions upon billions on bailouts, why don't we instead invest in renewable energy. We have GUARANTEED returns if we do this. I just read a fascinating book by Jeff Wilson called The Manhattan Project of 2009 Energy Independence NOW . I highly recommend this book for anyone interested in seeing our country become energy independent. He has a web site he can explain it better than I .. www.themanhattanprojectof2009.com
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