509 W. Wisconsin Ave.
Milwaukee, WI 53203
(414) 271-8841 Fax
MEDIA ALERT REAL-LIFE SUPERHEROES TO SCALE DOWN 20 STORIES OF HILTON MILWAUKEE CITY CENTER ON MAY 5th AS PART OF A NATIONAL MOVEMENT TO FIGHT ADDICTION WHAT: Shatterproof, a national organization committed to protecting our children from ?addiction to alcohol or other drugs and ending the stigma and suffering of those affected by this disease, is staging one of their 28 Shatterproof Challenge Rappelling Series in Milwaukee to draw attention to the national epidemic of drug and alcohol addiction. Shatterproof is hosting 28 of these events in 2015, doubling the amount of events from 2014, in cities across the United States; the first time in history that there has been such a coordinated program to end the shame and stigma associated with this disease. We are rappelling as a part of a national movement to honor our loved ones in recovery and remember those we have lost. 50 plus individuals will rappel down the Hilton Milwaukee City Center to raise vital funds for the prevention, treatment and recovery of this disease and to end the unjust stigma. WHEN: Tuesday, May 5, 2015, 9:00 a.m. – 4:00 p.m. WHERE: 509 W Wisconsin Ave, Milwaukee, WI 53203 NOTE TO MEDIA: Excellent photo and interview opportunity. Parents rappelling in memory of their children lost to addiction and many people in recovery will be available for interviews. ABOUT SHATTERPROOF In 2012, Gary Mendell, a member of the Clinton Health Matters Initiative, founded Shatterproof to educate, empower and equip families, educators, health care providers, legislators and others to proactively address addiction among children and young adults. Mendell and his team are building a national organization to bridge serious gaps in funding and resources for the disease of addiction. His son, Brian Mendell, lost his battle with addiction at the age of 25 in 2011. For more information about the Shatterproof Challenge, including sponsors, please visit rappelmilwaukee.org Here is a video of the Milwaukee Shatterproof Challenge, https://youtu.be/l-J1cp4bjtg ADDICTION: ONE OF THE NATION’S LEADING HEALTH PROBLEMS Every four minutes someone dies from addiction to alcohol or other drugs. According to the National Survey on Drug Use and Health (NSDUH), an estimated 20 million Americans age 12 or older use illegal drugs each month. In the U.S. alone, over 135,000 people die from alcohol or other drugs every year. ### MEDIA CONTACT: Holly Jespersen, Shatterproof, 646.334.1024, firstname.lastname@example.org
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