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Milwaukee's Daily Magazine for Thursday, Oct. 2, 2014

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In Marketplace

A new parking look on Broadway.

In Marketplace

Center parking is now consistent on one of the Third Ward's main drags.

Third Ward adds new center parking on Broadway


Construction is nearly completed on Broadway between Buffalo Street and St. Paul Avenue in the Historic Third Ward.

For the past three weeks, the Historic Third Ward Business Improvement District has been working to match the block's center parking and streetscape with those of the two blocks directly south.

When the original Third Ward streetscape project was completed in the early 1990s, Commission Row (as that block of Broadway was called) was still actively used by produce vendors.

This activity would have been hindered by parking meters in the middle of the street. The vendors are no longer operating on the street (the last one, Jennaro Bros., moved in 2003), and the street has added several new restaurants, developments and retailers in the past several years.

The project not only included the installation of parking meters in the middle of the street but new end walls and parking striping.

A new, small park will be added to the middle of the street in 2012.


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