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Milwaukee's Daily Magazine for Sunday, Sept. 21, 2014

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In Marketplace

The sewing / notions department is a high point at Dretzka's. (PHOTO: Royal Brevväxling )

In Marketplace

So many shoes. (PHOTO: Royal Brevväxling )

In Marketplace

And hats. (PHOTO: Royal Brevväxling )

In Marketplace

And buttons. (PHOTO: Royal Brevväxling )

In Marketplace

And suit coats. (PHOTO: Royal Brevväxling )

In Marketplace

And cummerbunds. (PHOTO: Royal Brevväxling )

In Marketplace

Then there's this guy. (PHOTO: Royal Brevväxling )

In Marketplace

Try not to let it overwhelm you. (PHOTO: Royal Brevväxling )

In Marketplace

Andrew Tamsen and his mother operate the family business now. (PHOTO: Royal Brevväxling )

In Marketplace

The old signage is cool. (PHOTO: Royal Brevväxling )

In Marketplace

So are the old ads. Things really cost three cents, eh? (PHOTO: Royal Brevväxling )

In Marketplace

Dretzka's opened in 1902. (PHOTO: Royal Brevväxling )

Dretzka's Department Store depresses, delights


Shopping habits are changing, and as Milwaukee's retail landscape continues to evolve OnMilwaukee.com is pulling out the credit card for a full week of retail, shopping and commerce content. Stories about local stores, national retailers, online shopping and more. OnMilwaukee.com "Retail Week" will highlight shopping through a creative and diverse lens.

The door to Dretzka's Department Store is heavy. When opened, a bell jingles. It alerts Andrew Tamsen, the fourth-generation owner, who is most likely perched at the tucked-away counter. Often he is listening to a crackly AM radio. Sometimes he is snoozing.

Take a deep breath. Walk in. Feel overwhelmed by the sight of stuff from floor to ceiling. Tall ceilings.

During our last visit on a chilly Saturday morning, there didn't seem to be any heat, but the incandescent lighting was going full blast.

Dretzka's smells like a thrift store, but it's not a thrift store. It's crammed with "new" items mostly from the '60s and '70s, with some items from the '50s and '80s. There are even a few modern overstock items like Main Stay brand bathmats from Walmart.

"It's mostly stock that didn't sell over the years," says Tamsen.

Our eyes darted from headless mannequins modeling high-waisted women's underwear to a sign reading "slacks" over a selection of polyester men's pants to racks of children's clothing recognizable from old school Sears photos that featured a fake background of trees in autumn or a flower garden.

The list of items goes on and on. Dusty clocks, yellowed greeting cards – many without envelopes – aprons, towels, throw pillows, knick-knacks, nurses uniforms, cheerleading outfits, Cudahy sweatshirts, a massive purple stuffed monkey, hairnets, life-sized "Star Wars" cut-outs, housecoats, galoshes (or "rubbers" as grandpa called them), faded contact paper, plaid suit coats in oranges and browns and royal blues, a massive selection of hats and bottles of white creme shoe polish with peeling labels and separated liquids.

And this is only the first floor.

There's a second floor, that has many items, but no electricity. It's filled with furniture, a floor-model television, manual typewriters, rolls of carpeting, ancient cash registers, fallen-over fake Christmas trees, a rusty artificial fireplace and terrifying baby "walkers."

There's also a basement that's jammed with baskets and baskets of buttons – 10 cents each – along with glassware and aisle after aisle of shoes. Many are moldy and there are 10 or 20 pairs of the same style in all different sizes. So many "Mr. Rogers" tennis shoes; so many yellow clogs.

"It's hard to keep track of all the inventory," says Tamsen. "Some people find stuff to buy I didn't even know we had."

Dretzka's opened in 1902 and is currently run by Tamsen and his mother, Mary Alice Tamsen (nee Dretzka). Tamsen's grandfather, Al, started the business and his uncle John ran it for many decades until he passed away.

Overall, Dretzka's is both depressing and outstanding. It's filled with treasures, it's laden with junk. The once-thriving store is more like a scene from "Hoarders" now. But beauty remains in the details. Price tags with the cents sign. Coveted old-school fonts in their original form. Knick-knacks remembered from the living rooms of relatives long gone.

Maybe to fully appreciate Dretzka's, one should approach it more as a living museum of mid-century clothing and household items rather than a shopping destination. But then again, few escape a trip to Dretzka's without buying at least one quirky item.

The prices, although negotiable according to Tamsen, are just as quirky as the stock. Leather shoes are tagged $6.95 but a nothing-special dresser was marked $449.

Milwaukee's Carole Ross started going to Dretzka's about 10 years ago. She sometimes visits with her mom.

"I was looking for a furry hat with pom-pom ties that a friend of mine told me about. And I found one and bought it," says Ross. "Honestly, it creeps me out pretty bad, but I like to go there just for the sheer shock value. I can't say I like going there, but then again I've gone back several times."

So how has Dretzka's managed to stay open?

"We have local customers who have been dedicated over the years. They still come in," says Tamsen. "And we get new people, too. People come in for the retro qualities."

Tamsen says a lot of new customers were fans of the now-defunct Goldmann's Department Store that was on Mitchell Street.

A few years ago, Tamsen launched a small online store that sells about 50 items, mostly old school undergarments, pajamas and smocks.

"It's a nice little side business. I took an order this week from a lady in Michigan. She bought 20 things," he says. "We want to keep Dretzka's running as long as we can. As long as we can pay the bills, we'll be here."


Talkbacks

CoolerKing | May 17, 2013 at 7:26 a.m. (report)

They still sell sock garters?! Golden!

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