Milwaukee's Daily Magazine Wednesday, Oct. 8, 2008
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Starbucks backs out of North Avenue
Yes, Bruegger's will open here, but Starbucks will not.  
By Bobby Tanzilo RSS Feed
Managing Editor

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More articles by Bobby Tanzilo

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published June 5, 2008 at 3:23 p.m.
Tags: starbucks, alterra, bruegger's, whole foods, jamba juice

Earlier this year, I asked a Starbucks manager about the rumor that the chain would open a coffee shop in the new development that replaced a dilapidated old gas station on Prospect and North Avenues. The employee confirmed it would open in October next to a Bruegger's Bagels.

Now that the building is finished, it turns out that Starbucks won't open in the space directly across the street from Whole Foods' cafe and a roughly 15-second walk to Alterra on Prospect.

That explains why every space in the odd development has a for lease sign in the window. I call it "odd" because it seems amazing that someone would develop a single-story retail building on that corner instead of creating something that mixes retail and residential or retail and entertainment.

Sure, it's better than a crumbling eyesore of a disused gas station, but it's hardly anything to get excited about. Unless, of course, Jeff Sherman convinces Jamba Juice to open there.

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Recent Talkbacks ...
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Tammy I think Alterra scared them off. Run, Starbucks, Run! Hooray. The last thing ...
neighborhoodguy To be fair to the developer, this was a pretty tough site. It was a former gas ...
neighborhoodguy The white building with Jalisco's is attractive on the outside but an absolute ...
neighborhoodguy Public records will lead you to those kinds of answers. A credit union bought ...
a_noid "Do we need yet another "tower" looming above the walking/biking trail directly ...


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