The Milwaukee Public Market's positive impact on the Historic Third Ward neighborhood and greater Downtown Milwaukee continues with news that Waukesha County's largest natural food store, Good Harvest Market, is opening a new location just across the street from the Public Market.

A 2008 Future 50 company, Good Harvest should be a perfect compliment to the Milwaukee Public Market and a good grocery-type stop for residents and visitors. It's set to open later this year in one the Third Ward's most unique spaces -- that funky, former Rust spot space and building at 346 N. Broadway, the southeast corner of Broadway and St. Paul Ave. The 1937 Art Deco building is owned by the Historic Third Ward Association. It will be restored to historical correctness with an "old-fashion neighborhood grocery" format in keeping with its original use by the Broadway Produce Company.

The Milwaukee Public Market's mission is to foster a market and community for locally-owned food growers and to promote a different way in which consumers shop, cook, eat and experience food. Ron San Felippo, president of The Historic Third Ward Association which owns and operates the Milwaukee Public Market, said the addition of Good Harvest to the neighborhood and the market (it will share the parking lot and other resources of the Public Market) will help take the Public Market to a new level. "This is a major step towards achieving the Market's mission," San Felippo said.

"I am very pleased that Good Harvest has decided to locate Downtown," said Ald. Robert Bauman, whose district includes the Historic Third Ward and the Public Market. "Their addition will strengthen both the Public Market and Downtown Milwaukee as a good place to live, work, and play."

More than 90 percent of Good Harvest's grocery products are organic, including its wine and beer, many of which are sulfite free. Good Harvest Market also has an entire aisle of bulk foods, produce, meat, poultry, seafood and a dine in café.

Its Pewaukee location at 1850 Meadow Lane also features holistic health and beauty products, including natural supplements, herbs, homeopathic remedies and essential oils.

"Good Harvest is delighted to be joining the Milwaukee Public Market," said owner Joe Nolan, who co-owns the market with his wife Judy.

Good Harvest opened its first location in 2005.