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Milwaukee's Daily Magazine for Tuesday, Sept. 2, 2014

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In Marketplace

A customer at Ono Kine Grindz in Wauwatosa examines some imported mango jelly. (PHOTO: )

In Marketplace

Co-owners David Lau and Guy Roeseler opened the store after discovering it was impossible to find familiar Hawaiian foods after moving to Wisconsin. (PHOTO: )

In Marketplace

The store is filled with gourmet ingredients used to make traditional Hawaiian foods. (PHOTO: )

In Marketplace

Syrups used to flavor Hawaiian shaved ice. (PHOTO: )

In Marketplace

Cookbooks, Hawaiian shirts and music are also for sale at the shop, located at 7215 W. North Ave. (PHOTO: )

Ono Kine Grindz brings taste of Hawaii to Wauwatosa


Winter in Wisconsin is no Hawaiian luau but thanks to Ono Kine Grindz, a new grocery store and deli counter in Wauwatosa specializing in food and drink from the 50th state, you can eat like it is.

Wisconsin native Guy Roeseler, who lived for more than a decade in Hawaii, and David Lau, who was born and raised on the island of Oahu, opened the store in September after moving to Milwaukee and struggling to find the island foods they missed from home.

"When we got back we couldn't find any of the cool food that I'd gotten used to and that David grew up with," Roeseler said.

The brightly lit store at 7215 W. North Ave. -- the name roughly translates to delicious specialty food -- is filled with colorfully packaged foods and beverages of all kinds like: Kona coffee, Portuguese Sausage, gourmet sugars and natural sea salts, candies and spices, as well as Hawaiian shirts and music.

Delicious scents from the daily lunch specials featuring island staples like the smoked and pulled Kalua pork -- a Hawaiian plate lunch starts at an affordable $4.75 -- drift through the store demanding a taste, with Hawaiian coffee drinks, fresh juices and smoothies available to wash it all down.

Roeseler and Lau both worked extensively in food service and while opening the store was a natural step, it was not necessarily an easy one. With no central Hawaiian food distributor to order from, they started seeking out items piecemeal, slowing building up the store with all the items they'd loved and missed from Hawaii.

"It's a process to get stuff. I have people in Vegas, people in California, people in Hawaii, and that's kind of how we get everything," Roeseler said.

Business has been good with a mix of curious neighbors and lots of repeat visits from displaced Hawaiians living in and around Milwaukee.

"It's amazing how many people have Hawaiian roots that live in Milwaukee," Lau said.

"That was a really nice surprise that we had sort of a built in clientele," added Roeseler, "We expected we'd kind of have to educate people."

With no major Hawaiian grocer here or in Chicago before Ono Kine Grindz, people seeking Hawaiian food would often have to wait for trips back home to load up.

"You end up loading up suitcases whenever you fly back to visit family, which now has gotten really expensive with the airlines, or you end up flying stuff in," Roeseler said.

The store is filled with all the tools, and ingredients necessary to make most traditional Hawaiian foods. And a healthy selection of cook books are for sale for people looking to explore Hawaiian cuisine for the first time, Lau said.

"We provide all the ingredients to everything we make here, so we really want you to go home and try to cook it yourself," Lau said.

Lau said he appreciates how the local Hawaiian community has embraced the store, and is happy to bring a piece of home to Wisconsin to share with everyone.

"What it really is, is that we all cannot afford to be homesick for Hawaii, because the winters we need to buckle down and make it through 8 degree temperatures. We can't afford to miss the beach," said Lau.

"But coming here for 10 minutes, or 30 minutes we recognize the brands that we grew up with, that we're not alone. So it's very comforting."

Talkbacks

hesslere | June 27, 2011 at 3:13 p.m. (report)

Thank You so much Guy & David, what wonderful hosts you are. We all had such a great time and the food, ONO indeed!! Guy, "you may be a white guy, but I'll check your Poke out anytime":) top notch in service, authentic food and talk about Ohana, you live the word, Mahalo from this Chamorro Liz from Green Bay

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CoolerKing | Jan. 26, 2011 at 7:15 a.m. (report)

Great shop. And they stock the Lion brand coffees, a big plus.

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ono4aku | Jan. 26, 2011 at 6:21 a.m. (report)

I can't tell you how happy my opu (tummy) is since Guy & David have opened up! I love being able to drive to Tosa to pick up our favorite Hawaiian "Grindz". Mahalo bruddahs da Milwaukee Ohana appreciates all that you have to offer! Malama pono, Sandy

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