Area real estate brokers have received information on a new mixed-use project planned for early 2013 at the former Prospect Mall location on Milwaukee's East Side.  

A prime development opportunity but currently an eye sore, the location is premium and situated blocks from Columbia St. Mary’s, Whole Foods Market, Urban Outfitters, American Apparel, UWM dorms and the upscale East Side neighborhoods.  A similar plan from Mercy Housing Lakefront, a Chicago-based housing developer, was pitched in 2009.  

The proposed development is a six story project that includes 80 market rate apartments as well as 13,560 square feet of retail space.  

The owner, BoulderVenture Inc., will accommodate tenants from 1,500 square feet and up, but is looking for an anchor tenant.  

Alpine Commercial Real Estate Services is marketing the space.