The former Prospect Mall as it stands today.

A plan emerges for Prospect Mall

Published Nov. 2, 2011 at 12:14 p.m.

Area real estate brokers have received information on a new mixed-use project planned for early 2013 at the former Prospect Mall location on Milwaukee's East Side.

A prime development opportunity but currently an eye sore, the location is premium and situated blocks from Columbia St. Mary's, Whole Foods Market, Urban Outfitters, American Apparel, UWM dorms and the upscale East Side neighborhoods. A similar plan from Mercy Housing Lakefront, a Chicago-based housing developer, was pitched in 2009.

The proposed development is a six story project that includes 80 market rate apartments as well as 13,560 square feet of retail space.

The owner, BoulderVenture Inc., will accommodate tenants from 1,500 square feet and up, but is looking for an anchor tenant.

Alpine Commercial Real Estate Services is marketing the space.

Talkback

Talkbacks

brewcru11 | Nov. 3, 2011 at 1:22 p.m. (report)

@BrewCityAllstar it's like what Lenin said... you look for the person who will benefit, and, uh, uh... V.I. Lenin. Vladimir Ilyich Ulyanov!

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Jimmy_Jones | Nov. 3, 2011 at 12:43 p.m. (report)

An old 2 story brick building like this isn't worthy of preservation. It's just a chopped up brick shell. We'd be better off if they spend the money on better design & materials than trying to reuse something that's just old and not historic. With that said, I support strong HISTORIC preservation, this just isn't historic.

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nmballa | Nov. 2, 2011 at 2:36 p.m. (report)

I really hope that the plans include the original building. Beneath the eye sore of a exterior facade is a very nice old brick building. I know the previous developer that wanted to drop 500 freshman in to that spot had promissed to maintain the original facade. Le't hops these guys do as well. Just look to the south where the grad student housing development is. Great job of maintaining the integrity of the neighborhood.

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BrewCityAllstar | Nov. 2, 2011 at 1:01 p.m. (report)

The picture of the guy on the door of the prospect mall (second picture)... anyone know anything about that? He's popped up on the closed-down Bella's Fat Cat in Bayview, and I swear on a few other places. Most seem to be closed businesses or vacant buildings.

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