I have lived in Riverwest for a long time, but whenever I drive down Holton Street and see this corner market called S&M Food Mart, I always snicker to myself. I can’t help it.
Who names their shop something like this? Were they aware of the sexual connotation such a name carries? Most likely, it's the initials of the two owners and English is not their first language, so they were not aware of the "other" S&M.
Or maybe they were completely familiar with the role-playing fetish and thought such a racy name might boost sales. Who knows.
In any case, finally I pulled the car over today and snapped this photo to immortalize S&M Foods, which doesn’t appear to be open anymore. Enjoy.
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.
