Seeking more viewers, Fox News changes lineup
There's a difference between news and entertainment. However, in our current digitally-connected society, many of us are keeping tabs on the news to be entertained.
Celebrity stories, scandals with musicians and public figures and politics all provide fertile territory for network and cable channels. Sometimes the shows break news, at other times the hosts and guests are there to entertain us with opinions on a number of topics.
Fox News, which celebrates its 17th anniversary next week, will debut its new prime time line up on Monday. The most notable move is that commentator Sean Hannity is moving his show an hour later on weeknights.
"Hannity" will continue to showcase the host's provocative style and conservative commentary on politics and the American agenda at 9 p.m. The show will also provide an interactive experience with tools like viewer voting and the Hannity Live companion app, allowing viewers to gain access to exclusive content from the show producers in the control room.
Megyn Kelly, will focus on late-breaking stories, in-depth investigative reports and newsmaker interviews on "The Kelly File" at 8 p.m. The new program will also tap into Kelly's skills as a former litigator and will provide a platform to discuss developing angles as events unfold.
"The O' Reilly Factor" with Bill O'Reilly remains at its current 7 p.m. time slot. The top rated cable news channel program since 2001, O'Reilly's signature "No Spin Zone" continues to highlight the host's take on a number of topics as he interviews major players in the news headlines.
A new one-hour program, "Shepard Smith Reporting" will air at 2 p.m. in the afternoon, using digital technologies and social media to bring viewers the latest news. The show will be housed in a newly constructed studio called "The Fox News Deck." I doubt it will feature the popular snow stick that has a home on WITI-TV Fox 6's weather deck.
Later in the afternoon, Appleton native Greta Van Susteren will host her "On The Record" show, which will showcase current news stories and the impact on our communities. Van Susteren will also bring viewers the latest facts through on-the-scene reporting and interviews with high profile newsmakers in her tough and fair signature style on the 6 p.m. program. Even though she's a Packers fan, I doubt she will wear a cheesehead wedge on the air.
SPEAKING OF FOX NEWS: Fox News Channel will present a live edition of "Cost of Freedom" on Saturday at 9 a.m. The episode, titled "Shut Down, What's Up?," will be hosted by Neil Cavuto. The program will take an in-depth look at the government shutdown and its effects on the economy and the American people.
RADIO RATINGS: Arbitron is fading away. The long-time firm that measured the listenership in radio markets throughout the nation was bought by Nielsen, the company that measures TV markets.
Hello to Nielsen Audio, where area broadcasting groups will pay for this third-party to measure which radio outlet has more ears … allowing them to charge more than the others for advertisements.
Not all of the radio station groups in our market pay for the service, which means they won't be listed in the monthly rankings.
"This is a great day for Nielsen and a natural step in our evolution," Nielsen CEO David Calhoun said in a statement.
"Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer's day while bringing us another opportunity to provide advertisers with metrics on the effectiveness of the mediums that they advertise on."
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