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Milwaukee's Daily Magazine for Wednesday, July 30, 2014

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In Movies & TV Commentary

99.1 WMYX helps fill the bus for schoolkids. (PHOTO: Kidd O'Shea)

In Movies & TV Commentary

The station's radio personalities were on-site at the New Berlin Wal-Mart taking donations this past Tuesday. (PHOTO: Kidd O'Shea)

Morning Drive Team goes back to school


For those of us with children in our lives, your kids or someone else's, you know how incredibly stressful this time of year can be.

The summer winds down and it is time to get the little ones ready to go back to school.

Area radio hosts working the morning drive know that a large part of their listening audience returns when the classroom doors open. For some stations, it's both the children and their parents who will make the music, information and fun a part of their morning routine.

For Kidd O'Shea and Elizabeth Kay, back to school is a time to get the community to work together. They used their airwaves at WMYX-FM 99.1 to mobilize others for a drive for school supplies.

"What we need you to do is come here and help us fill this bus," O'Shea said on the air Tuesday, seeking donations from the community to fill a yellow school bus at the Walmart in New Berlin.

The station crew spent the day at the bus, and hundreds of donations came in, according to O'Shea. Feeding America Eastern Wisconsin will distribute the supplies to children in the area.

NOT NORMAL: If you watched WTMJ-TV Ch. 4 for any of the local newscasts since Monday morning, you may have noticed something different. The station is in the midst of scrapping and rebuilding a new set in its main studio. For now, the anchors are working from what looks like leftover pieces from various sets in the past.

Morning anchors Vince Vitrano and Susan Kim always offer a unique perspective recorded from Vitrano's phone for a daily "NewsBurst." Here, you can see the temporary support beams holding up the makeshift set above their heads.

I'm guessing the station's management waited until after the Olympics closed to start construction. And, I'm also guessing they are hoping to debut the new set before the October sweeps period starts.

SOMETHING NEW: "The Price Is Right" is on the search for a male showcase model. Right now, the game show on CBS has four female models showing off the prizes for host Drew Carey. A web series will help narrow the contestants to six finalists and viewers will ultimately decide who will show the item for who will be the next contestant to "Come on down!"

TV AND POLITICS: These two have gone together since the tube was invented. We watch election results and news reports from the campaign trail, and politics provides a backdrop for a number of comedies and dramas that have entertained us. On the show "The Boss," former "Frasier" star Kelsey Grammer plays a heavy, dark politico doing his best to conceal an illness while serving as mayor of Chicago.

The actor has the incredible opportunity to show his chops in this well-written series on Starz. In an interesting twist, Grammer claims his Republican loyalty in real life may have dropped him out of the running for an Emmy last season.

The Wrap presents the story following a pretty telling interview with Jay Leno. Is it possible a left-leaning voting member of the esteemed academy may have overlooked Grammer's performance in the dark drama? The actor thinks it could be possible.

Possible or not – I don't vote for the academy – I'm not sure. But I do know good marketing when I see it. Let's see, a political story about a political show on a smaller premium cable network getting headlines on NBC and here in the digital space ... hmm ...

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