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Milwaukee's Daily Magazine for Tuesday, Oct. 21, 2014

Tue
Hi: 52
Lo: 38
Wed
Hi: 54
Lo: 39
Thu

Lo: 47
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In Movies & TV Commentary

Milwaukee largely avoided the snow the rest of the state got on Thursday morning. Appleton had roughly 6 inches by 10 a.m.

When snow flies, TV crews grab the snow boots


When storms come, so does the ongoing weather coverage on TV. Ever since the National Weather Service issued blizzard warnings and the state declared an emergency, local media outlets went into severe weather coverage.

Area TV station staff took to Twitter to keep people informed of the changing conditions throughout the day. WISN-TV Ch. 12's Jeremy Nelson was in West Bend for the morning news.

Some reporters showcased the proper attire to cover the report of the day, like WDJT-TV Ch. 58's Tiffany Tarpley and John Cuoco.

At WITI-TV Fox 6, they posted a behind-the-scenes photo gallery to show the people working at the studio to help get all of the closings and road conditions updated. Because of the heater that Lake Michigan is, there wasn't any measurable snow on the weather deck, but by the end of this storm, there could be a few inches.

I like to check in with the FOX 6 Weather Stick, and you can too on Facebook here.

WTMJ-TV Ch. 4's Scott Steele used the Smart Board during what he called the "continuing special Storm Team coverage" this morning. He reported that as the rain travels, it will begin to erode some of the snow totals where it has fallen in the viewing area. You can catch his video here.

Channel 4 traffic guru Caitlin Morrall had this exchange with OnMilwaukee.com publisher Andy Tarnoff:

Whether inches of snow or inches of rain, we can count on our area media outlets to have it covered. Why is the coverage to the point that there's almost too much of it? Well my friends, weather is the universal connector … it affects all of us. And ratings prove we will watch for hours on end.

VIRAL VIDEO: "Wisconsin is getting a lot of snow," says our friend Frankie, who goes by "dogsandwolves" on YouTube. His weather warning videos have developed a pretty large following. Not for the accuracy and good advice he offers, but for the little gems telling us to get our pizza and Chinese food orders early.

Keep up the good work with your own TV station there buddy. "Good luck to ya."

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