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Milwaukee's Daily Magazine for Sunday, April 20, 2014

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In Movies & TV Commentary

Mike Wickett of WSSP-AM 1250 is surrounded by toys during the sports station's drive to help Children's Hospital of Wisconsin.

WSSP's "Chuck and Wickett" break records with toy drop


I'm never surprised by the generosity of people in the Milwaukee community. During the holidays we see such an outpouring of support for many charities in southeastern Wisconsin.

Mike Wickett, co-host of "Chuck and Wickett" weekday mornings on WSSP-AM 1250, said last week's toy drop and cash drive set a record with donations of more than $82,000 for the Children's Hospital of Wisconsin.

"This was an amazing year for the SportsRadio 1250 Toy Drive," Wickett said.

"Every year I'm blown away by the generosity of the city of Milwaukee, and all of the SportsRadio 1250 listeners."

Wickett said last week's drive with Chuck Freimund is the single largest toy drop-off the hospital receives all year. The station event involving all three local sports shows was held at Blain's Farm and Fleet -- a store known for its annual Toyland.

The toys are not only distributed for the Christmas season, but throughout the entire year for other holidays, birthdays and game nights.

"The best part of the toy drive to me? It's hearing the stories of the parents, on the impact from the toy drive," Wickett said. "From the bottom of my heart – and on behalf of the entire team at SportsRadio 1250 WSSP, thank you."

It's known that many sports fans love statistics. Raising $82,000 … that's a stat that fans and non-sports fans can both get behind.

SPEAKING OF STATS: The matchup between the Green Bay Packers and Atlanta Falcons brought WITI-TV Fox 6 a 40.8 rating. That meant that more than 374,000 households were tuned into the game last Sunday.

The double-header with Seattle and San Francisco did well for WITI, hitting a 22.5 rating and 206,000 households.

SELLING THE TIME: Journal Broadcast Group announced on Monday that it has appointed Eagle Television Sales of the Katz Television Group as the new national sales representative for 10 of the company's stations in seven markets.

Three stations in the state – WTMJ-TV Ch. 4 in Milwaukee, WGBA-TV Ch. 26 and WACY-TV Ch. 32 in Green Bay – are part of the deal.

The other stations include: KIVI-TV and KNIN-TV in Boise, Idaho; KSAW in Twin Falls, Idaho; WSYM-TV in Lansing, Mich.; KTNV-TV in Las Vegas; and KMIT-TV and KPSE-TV in Palm Springs, Calif. Nashville station WTVF-TV, which Journal bought in December 2012, is already represented by Eagle.

The change took effect on Dec. 2.

Katz is also Journal Broadcast Group's national radio sales representative.

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