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In Music

R&B singer Cincere takes his name seriously


If you're one of those people that thinks modern music only provides bad examples to our youth, then you haven't met Cincere, a Milwaukee R&B singer who hopes his music will inspire rather than provoke.

"I don't want to sing about murder because I don't want to kill anybody," he writes on his Web site. "I don't want to sing about slingin' because I don't want kids to look up to drug dealers. I just want to send a positive message to the people and make them feel empowered through my music."

A Chicago native, Cincere first performed at the age of 5 and moved to Milwaukee while he was in high school. After graduation, he formed a group, Devinere, with his pal Vidal Acevedo (aka 88 Fingaz) and for the past three years, he's been performing around the Midwest as a solo performer.

In addition to slots opening for Pharcyde, Method Man and DJ Jazzy Jeff, Cincere is also a popular performer at local sports events, including Bucks, Wave and Admirals games at the Bradley Center.

Last year he released his debut disc, "Simply Cincere."

We recently caught up with him to talk about his life, his music -- and how they reflect one another -- and the r&b and hip hop scenes in Milwaukee.

OMC: You've had a long, hard road over the years and a very difficult family life. What do you think you've learned from all of these difficult experiences? What have you taken away from them?

C: Honestly, throughout my whole life, no matter how up and down my life seemed at the time, if I stayed positive things would always work out for the best. God always tests people by throwing obstacles your way so that you can learn from that situation and become a stronger person. If you can make it through your struggle, there will be something positive waiting at the other end. I've learned to take these everyday situations and incorporate them into my music, and by singing I have the power to make the next person's day a more positive one.

OMC: Have they informed or inspired your music?

C: Sure! I use my past and present situations -- good and bad -- to inspire my music. They are such a big part of me I have to write about what I know best.

OMC: Do you think all of that has helped you keep the entertainment business in perspective?

C: There are so much more important things in life. Material things come with success and that's great; it allows you to do more things and live life comfortably, but what really adds to making your life important and being fulfilled is being able to help the next person in need, enjoying a nice day at the beach with my son, to love somebody and be in love.

OMC: Who are the musicians and singers that have inspired you over the years and what have you gotten from each of them?

C: I'm such a musical person. Almost anybody can inspire me, to name a few: Usher, Jaheim, Beyonce, Michael Bolton, Celine Dion, (Milwaukee's) Jersey Ave. They inspire me because they're talented, and they work hard to continue to be better.

OMC: Your performing name is Cincere. Is that a statement about sincerity is lacking in a lot of music today?

C: Yeah, I think artists are not singing about how they feel or who they are all the time because they have people behind them holding the power telling them what's going to sell.

OMC: Tell us a little about the modern R&B and hip-hop scene in Milwaukee. Are there many performers? Do they get the chance to perform much at home? How do you fit into the scene here?

C: Yeah, there are a few: Jersey Ave, Efeezo, Hennessi, D-evil, Al Daniels, GRC, Ice Mone, The DRE, Recordbreakers and more. Sometimes its hard to find places to perform on a consistent basis. Milwaukee does not have as much nightlife to offer as the bigger cities, but I think we have been getting bigger the last couple year. For me, I just try to find new creative ways to get my name out there, just think of things that other people are not doing. I know or am friends with all the people above and I know we are all trying to accomplish the same goal.

OMC: What's next for Cincere?

C: For me it is to be as creative as possible about doing as much as possible to get my name seen; letting every important person know about it in the meantime. Also, to improve my talent by going to vocal and dance coaches, and when someone asks for a package, give them the most impressive, professional package they've ever seen.

Visit him on the Web at www.simplycincere.com.

You can see and hear Cincere Sat., Feb. 28 at the Milwaukee Admirals game at the Bradley Center, where he will sing the national anthem.

Talkbacks

OMCreader | Feb. 25, 2006 at 1:53 p.m. (report)

cassandra said: cincere has always been a very talented young man he is loved by all his music is simply outstanding.he is great inspiration to his family and friends.i love his music always have even from when he was a young child. goog luck on your career,i pray that god truely bless you&your career. love always sandra.

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OMCreader | Dec. 30, 2005 at 2:24 p.m. (report)

TandD said: When were you born and what is your birthday

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OMCreader | June 9, 2005 at 8:18 a.m. (report)

laquitta said: You r so amazing,sexy,charming,truthful

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