Yesterday, some poor guy schlepped 24 phone books to our office. I'm not kidding. He delivered 24 AT&T white, yellow and business-to-business pages to OnMilwaukee.com. I have to laugh, because I can't imagine why we would need all those dead trees in a company that does almost all of its business electronically.
I'm trying to figure this one out. Maybe it's because we have 15 employees, and someone thought that we needed a few copies for each and every one of us. But there's no way that AT&T would know how many people work here, right?
More realistically, they brought six phone books for every phone line (four). Which is even more ridiculous, because our phone system shares those lines across every extension in the office, making six a most arbitrary number.
But the bigger question is, who really uses phone books anymore? I, like most everyone who works in an office, has a computer in front of me all day, with high-speed Internet access. When I need to look up a phone number or an address, I hope online to Google or Yahoo and find it in seconds. If I'm not in front of a computer, that means I'm probably in the car, and I use my Blackberry to call up a number. I don't think I've cracked open the yellow pages or called 411 in a few years. Maybe I'm not the typical case, though? When was the last time you used a phone book at work?
I guess we'll hold on to one set of these old-timey books, just in case, but the rest will go directly into the recycling bin. It's a huge waste for everyone involved, from the phone company, to the poor advertisers who spend their money in these dinosaurs, to the consumers like us who now must schlep these 24 books into the dumpster.
I would've never expected to see 24 phone books piled in my office in 2007. Maybe in 2008, they'll deliver a few less.
In 2009, maybe we'll see none at all.
I hate receiving phone books. So now that I bought a house this Spring and received a phone book in like October, I wanted to remove myself from their distribution list. So on AT&T's side I found a number for their Phone Book Distribution Center at 1-800-346-4377 and called to remove myself. Save some trees with a simple call!!
72 | Sept. 18, 2007 at 3:43 p.m. (report)
I tear phone books apart as a work out ..
I think you'd be quite surprised how many people still use them. Most poeple love them and feel they must have one around. I get pallets of them every year.
Local | Sept. 18, 2007 at 2:15 p.m. (report)
You should be taxed additionally if you still use a phone book. Think about it. All the Yellow Pages do is suck money from the local economy (advertising in them is like throwing money away), kills trees, harms the ozone, pollutes and harms children (too many restaurant still use as replacement high chairs). Phone books are evil and we need to do away with them.
OlderWiser | Sept. 18, 2007 at 12:52 p.m. (report)
There really are people who still use the books, but I agree that too many are distributed. Not everyone has a computer at home....and there are some...not ALWAYS old folks who don't know how to use a computer. My single family residence received two books but despite the sign requesting that all deliveries be made to the door/entrance that we use 99.9% of the time, the books were left on some concrete steps only to be destroyed by the monsoon rains that occurred a couple weeks ago. So sad....but at least someone is earning a living by delivering the books.
Show me the other 5 Talkbacks
10 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published Dec. 17, 2014
Yesterday, I walked around Packard Avenue in Cudahy for the first time in a long time. I mean, I drive through or around Cudahy all the time, but yesterday was different. I stopped to smell the roses. Every real Milwaukeeans should pay a visit to downtown Cudahy every now and then. It's like a window into our past, and it's still alive and kicking today.
Published Dec. 11, 2014
We all had a good laugh when the word spilled that Scott Walker substituted "Molotov" for "Mazel Tov" in his Hanukkah letter to Frank Gimbel. But you know that Gov. Walker didn't write that letter, right? He didn't even sign it.
Published Dec. 2, 2014
Black Friday and Cyber Monday were good fun, but Giving Tuesday is all about giving back to our community. It's a relatively new concept, but several Milwaukee nonprofits participate, including Discovery World, UPAF and Pathfinders. One local organization, Penfield Children's Center, is making Giving Tuesday work through crowdsourcing.
Published Dec. 1, 2014
I'm going to beat the Milwaukee winter. I will not be cold again. I will laugh in the face of Snowmageddon. I will be toasty warm when the temperatures drop well below zero. Here's how.
Published Nov. 18, 2014
Take it for what its worth, but Playboy Magazine has Blue's Egg as one of its 101 best breakfasts in America (don't worry, the link is reasonably safe for work). The restaurant at 317 N. 76th St. came in 21st place out of 23 Midwest selections, just behind Mickie's Dairy Bar in Madison.
Published Nov. 11, 2014
Can you imagine how social media would've melted down exactly 101 years ago? Nov. 11, 2013 was the end of the "Big Blow," the "Freshwater Fury" or the "White Hurricane," a hurricane-force blizzard that killed more than 250 people and and destroyed 19 ships.
Published Oct. 28, 2014
I really didn't have any hope left after 25 days. As we entered the fourth week without our sweet, kind, missing cat, Jabie, I was beginning to come to peace with the reality that I'd never see her again. Then, yesterday, less than four blocks from home, a woman called my wife and said she had cajoled a black cat into her basement. My wife bolted home from work and immediately recognized Jabie coming up the stairs. Just to be sure, she took her to the closest vet to scan her microchip. And it came back as a match from Elmbrook Humane Society.
Published Oct. 22, 2014
Apple's new killer app, Apple Pay, may indeed someday change global commerce for good. That day isn't here yet, however. Three days after launch, my experiences with the NFC-based payment / tap to pay system show that Apple Pay is still very, very beta. At this point, you may find yourself using it barely at all.
Published Oct. 21, 2014
Mazen Muna, the owner of the Dogg Haus group of restaurants, shared his plans today to launch PhantomBar this spring at 780 N. Jefferson St. in Cathedral Square. The bar is under the umbrella of his new 12AM Management Group, which Muna says he founded to house "the new wave of businesses being added to the portfolio."
Published Oct. 16, 2014
Well before the Chinese eCommerce company Alibaba began making IPO rumblings in America, I was familiar with its offerings. I'd never bought anything from it ... until this month.