Yesterday, some poor guy schlepped 24 phone books to our office. I'm not kidding. He delivered 24 AT&T white, yellow and business-to-business pages to OnMilwaukee.com. I have to laugh, because I can't imagine why we would need all those dead trees in a company that does almost all of its business electronically.
I'm trying to figure this one out. Maybe it's because we have 15 employees, and someone thought that we needed a few copies for each and every one of us. But there's no way that AT&T would know how many people work here, right?
More realistically, they brought six phone books for every phone line (four). Which is even more ridiculous, because our phone system shares those lines across every extension in the office, making six a most arbitrary number.
But the bigger question is, who really uses phone books anymore? I, like most everyone who works in an office, has a computer in front of me all day, with high-speed Internet access. When I need to look up a phone number or an address, I hope online to Google or Yahoo and find it in seconds. If I'm not in front of a computer, that means I'm probably in the car, and I use my Blackberry to call up a number. I don't think I've cracked open the yellow pages or called 411 in a few years. Maybe I'm not the typical case, though? When was the last time you used a phone book at work?
I guess we'll hold on to one set of these old-timey books, just in case, but the rest will go directly into the recycling bin. It's a huge waste for everyone involved, from the phone company, to the poor advertisers who spend their money in these dinosaurs, to the consumers like us who now must schlep these 24 books into the dumpster.
I would've never expected to see 24 phone books piled in my office in 2007. Maybe in 2008, they'll deliver a few less.
In 2009, maybe we'll see none at all.
I hate receiving phone books. So now that I bought a house this Spring and received a phone book in like October, I wanted to remove myself from their distribution list. So on AT&T's side I found a number for their Phone Book Distribution Center at 1-800-346-4377 and called to remove myself. Save some trees with a simple call!!
72 | Sept. 18, 2007 at 3:43 p.m. (report)
I tear phone books apart as a work out ..
I think you'd be quite surprised how many people still use them. Most poeple love them and feel they must have one around. I get pallets of them every year.
Local | Sept. 18, 2007 at 2:15 p.m. (report)
You should be taxed additionally if you still use a phone book. Think about it. All the Yellow Pages do is suck money from the local economy (advertising in them is like throwing money away), kills trees, harms the ozone, pollutes and harms children (too many restaurant still use as replacement high chairs). Phone books are evil and we need to do away with them.
OlderWiser | Sept. 18, 2007 at 12:52 p.m. (report)
There really are people who still use the books, but I agree that too many are distributed. Not everyone has a computer at home....and there are some...not ALWAYS old folks who don't know how to use a computer. My single family residence received two books but despite the sign requesting that all deliveries be made to the door/entrance that we use 99.9% of the time, the books were left on some concrete steps only to be destroyed by the monsoon rains that occurred a couple weeks ago. So sad....but at least someone is earning a living by delivering the books.
Show me the other 5 Talkbacks
10 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published Sept. 20, 2014
I've had a full day now to play with the brand new iPhone 6. Like most pieces of new technology, it's a mixed bag. iPhones aren't new to me - I've owned every one but the first model, and I use mine nonstop as both a work and personal device. This model is different in many ways, but as usual, the biggest story here is the software, not the hardware.
Published Sept. 16, 2014
Entering play tonight, the Brewers are 1.5 games out of the playoff picture. Right now, all of Milwaukee should be very excited about the Brewers, starting with me. Yet, for some reason, we're not.
Published Sept. 1, 2014
If OnMilwaukee.com was a child - and it many ways it feels like one to me - Milwaukee's Daily Magazine would be getting its driver's license today. It would be a junior in high school. Hopefully listening to the Violent Femmes and not Justin Bieber.
Published Aug. 27, 2014
Back in June, I wrote about the five summer kids trips I couldn't wait to take. Well, summer got busy, and despite my best intentions, I only made it to one of my top five suggestions. But that's not to say I was a deadbeat dad this season. My almost-6-year-old and I had lots of fun this summer, and in fact, we found a few other places to visit as the calendar inched closer to the return of school. All three were just within an hour from home.
Published Aug. 19, 2014
I recently interviewed a former boss, a courageous woman who once hired me as an intern. She's now affiliated with the Milwaukee Masterpiece, a high-end car show. Meet Bev Jurkowski, my mentor, and the woman crazy enough to ask me to be a "celebrity judge" this weekend at the show.
Published Aug. 19, 2014
Chicago native Molly Fay didn't expect to host a talk show. But the former investigative journalist, mother of three and self-described introvert, found herself doing just that eight years ago when WTMJ-4 launched "The Morning Blend," and she hasn't looked back. We caught up with Fay over coffee last week to discuss where she's been and where she's going. And why every person, even if their job seems mundane, has a story to tell.
Published Aug. 13, 2014
I quite enjoyed the "Garlicmeister" last time, but I'm pretty sure I'm now partial to their $9 "Baconmeister" meal. With 1/3 pound of Angus beef, topped with bourbon bacon, onion, lettuce, tomato and cheese (I opted for cheddar), it's the brioche bun that makes the difference to me. It comes with homemade chips or fries and a drink.
Published Aug. 12, 2014
I could pretty much eat falafel every day of my life and never get tired of it. The fried chickpea dish is close to the perfect vegetarian dish, and whether you claim it's Israeli or Arabic, it's one meal that everyone in the Middle East can agree is great.
Published Aug. 6, 2014
Last weekend, I talked my wife into joining me on my adventure - we hadn't visited Door County together since we first started dating in 2002. It turns out that showing off old favorites, discovering new memories and cultivating another Door County fan is a wonderful, relaxing way to experience this magical place. After all, even as a entirely different kind of trip, Door County remains my "happy place." Scoring points with the wife makes it even happier.
Published Aug. 5, 2014
This time around, Spacehog returns to Milwaukee in a larger venue, joining Everclear, Soul Asylum and Eve 6 in the Summerland Tour at State Fair Thursday night night. It's easy to call it a `90s band reunion - and it may be - but listen to Spacehog play, and then ask yourself if this is a band just cashing a paycheck. Pretty sure you'll come to the same conclusion I did. We caught up with Spacehog drummer Jonny Cragg from Denver, as his tour moves to the Midwest. He talked about life on the road and what's next for a band that did so much more in its four albums that just what you heard on the radio and saw on MTV.