I read an interview tonight with the designer who created the iconic Apple logo, and it got me thinking: What are the logos that resonate the most with me?
I'm not a professional graphic designer, but it's certainly part of my job, and I've created plenty of logos in my day. I've also interviewed Tom Meindel, the designer who made my all-time favorite logo, the old "ball and glove" Milwaukee Brewers insignia.
It's certainly not easy to create a logo that will stand the test of time (we've had three in 11 years here at OnMilwaukee.com), and it's tough to make a logo that will look great in all applications, sizes and on different backgrounds.
So I thought of my favorite corporate logos, then hopped online to see what other people think. The "experts" and I agree in many cases, and in some we don't (I'm not particularly blown away by Pepsi, for example).
Some of these corporate logos may be high on my list because of their personal significance to me, others are just great design. If you care, weigh in with your favorite logos using the Talkback feature below:
- Major League Baseball
- Milwaukee Brewers (ball and glove)
- OnMilwaukee.com (sorry, I had to)
Another logo that has a 'hidden' element is the old Northwest Airlines logo (with just the circle and 'N').. it uses a compass point at NW (not by coincidence) to form a 'hidden' W using the N. It's possibly the most brilliant logo I know of, and totally unappreciated. Unfortunately, it was dumped in their reorg.
Hey littletinyfish, how about the hidden "11" in the Big Ten logo? That's weird.
For me, some of the greats are Starbucks, the Brewers ball and glove logo, the Packers "G" symbol, I always liked the Seahawks "bird head" logo, too, and the Denver Broncos "horse head" logo is cool, too. One question for you guys: what will you do with your logo if they decide to eliminate the Hoan Bridge? I sure hope they don't, but I've heard talk of late.
he explained why in the article hasen.
so much for reading.
You have the OnMilwaukee logo on the list?! So much for the
Show me the other 6 Talkbacks
11 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published July 22, 2014
It's easy to complain about highway construction in Milwaukee. After all, it's pretty much a constant. When one project finishes, another begins ... if we're lucky. More often, it seems like every interchange or stretch of freeway is being worked on all at once.
Published July 9, 2014
Milwaukee's homegrown sausage chain, The Dogg Haus, has reached an area development agreement with Minneapolis-based Freestyle Enterprises, LLC, to expand into the Minneapolis/St. Paul metropolitan area.
Published July 8, 2014
I can't believe it's true, but the iconic Gobbler in Johnson Creek is coming back. On May 22, Daniel A. Manesis, of Manesis & Associates of West Allis purchased the long vacant restaurant, that last was, as I recall, a barbecue place and served one of the worst meals I ever had in a restaurant.
Published July 2, 2014
G. Love & Special Sauce, now 20 years old, is still around, and they played at the Miller Lite Oasis on a beautiful Tuesday night. They certainly didn't stop making records in the `90s, but to me, they still have that Gen X sound that this older audience came to hear.
Published June 28, 2014
"When's the last time you saw a keytar?" asked Liz Ofte, in the middle of her band's set at Summerfest on Saturday afternoon. That's a good question, and even though the keytar is one only two of the instruments (along with drums) in the two-person Pet Tiger, Ofte and Jeremy Keith don't really need more to produce a big sound.
Published June 27, 2014
Vegas-based garage punk band Pet Tigers has a pretty strong Wisconsin connection. One half of the band, Liz Ofte, is from tiny Westby near LaCrosse, an actual farmer's daughter. While Ofte and her bandmate Jeremy Keith are well-known in Las Vegas music scene, Saturday marks their first trip to Summerfest. They play at 4 p.m. at the Harley Roadhouse. The duo, which is touring in support of its first album, spoke to OnMilwaukee.com by phone, minutes before hopping on a plane to Milwaukee.
Published June 25, 2014
There are years when Summerfest's lineup seems like it was made just for me. Then there are years, like this one, when the Big Gig just doesn't flip my trigger. It's not their fault, of course - the world's largest musical has to make a lot of people happy. And this year, I'm just not one of them. But I won't sit around and complain. There's still plenty to recommend.
Published June 17, 2014
I remember exactly where I was 20 years ago today, the night O.J. Simpson captivated the entire nation with his slow-speed chase through Los Angeles. I was at Hooters.
Published June 12, 2014
I like to think of myself as a pretty adventurous dad. We've done all sorts of fun stuff with our 5-year-old daughter, but I've also tried to remember that some stuff is better done at an older age.
Published June 6, 2014
If you ever want to see the worst people in the world, just scroll down to the bottom of stories on CNN.com or Yahoo News. No matter what the subject of the article, the anonymous trolls will be there, spewing hate, racism, right- and left-wing political crazy talk, and the worst grammar and spelling on the Internet.