It’s hard to believe that we’ve done Dining Month every October for the last seven years. It’s one of our two annually recurring theme months – along with Bar Month in February – and it’s a lot of fun to produce.
Someone asked me recently why OnMilwaukee.com created Dining Month, and why we picked October? The answer isn’t that complicated, really, but if you’re interested, I’m happy to share the methods behind our madness.
Since we are a for-profit business, the first reason, of course, is that dining articles are among the most popular content we write, and each year, we land a major sponsor to underwrite Dining Month. This year, we brought on Potawatomi, and since it’s important to head into the fourth quarter with strong revenue, this is a key piece of our fiscal puzzle.
We chose October because we can do a better job of projecting inventory when our site traffic is as level as possible. Before these theme months existed, we saw a huge bump in visitors and page impressions during the summer – thanks to our awesome festival season – and a secondary increase around the holidays. The slowest times were fall and mid-winter.
But, by loading up the site with dining content in October and bar content in February, we reversed that trend. Now, these normally slow months are actual equal, and sometimes larger than, June and July. That allows us to better manage long-term advertising campaigns and make them as effective as possible for our literally hundreds of current clients.
And finally, we love the Milwaukee dining scene, and we know you do, too. We’ve tried a few other themed months, and they haven’t been as successful. For example, we experimented with Green Month a couple of years ago, and it didn’t resonate with readers. Now, we’ll keep those down to a week in length, which is pretty manageable – and no, we won’t be repeating Sex Week anytime soon.
So I hope you enjoy all the special dining content this month. We have tons of great ideas that we’ve never seen anywhere else. And if there’s something you want to see, just let me know. We’ll certainly take your ideas into consideration.
Happy Dining Month, Milwaukee!
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published Dec. 5, 2013
2013 has been a good year to OnMilwaukee.com publisher and co-founder Andy Tarnoff. His family is healthy, his friends are (mostly) awesome, and business is great. And he did a lot of consuming. Here's what he enjoyed the most.
Published Dec. 2, 2013
I've never made a big secret about the fact that I'm not crazy about Christmas. As a Jewish person, I don't celebrate it, and growing up, it mostly served to remind me that I was different than my friends. Believe it or not, though, there are a few things I like about Christmas. As Hanukkah - the earliest one in a long, long time - wraps up, here are eight of my favorite:
Published Nov. 30, 2013
Spacehog was in a very different place last time it played in Milwaukee. It was July 1, 2001, at the Summerfest rock stage, and Spacehog was promoting its new album "The Hogyssey." That turned out to be the last major tour for the band from Leeds, although Spacehog began reuniting a few years ago and finally launched its fourth album, a crowd-sourced disc "As It Is On Earth," this spring. Now, they're back on the road, playing small clubs. Older, wiser but still prone to bouts of rock, we talked to drummer Jonny Cragg in advance of Spacehog's Dec. 13 show at Sturtevant's Route 20.
Published Nov. 27, 2013
National men's blog Gear Patrol listed Milwaukee's Sanford as one of its top 25 restaurants in the country this week. The award-winning restaurant is Wisconsin's only inclusion in its list.
Published Nov. 26, 2013
People ask me all the time what is the most important thing I've learned in 15 years of self-employment. That's an easy one: be agile. Trust your gut. Keep meetings short. Act on good ideas, don't try the bad ideas. Make good decisions even if they upset people occasionally.
Published Nov. 25, 2013
I've been playing Grand Theft Auto 5 on my aging PS3 this fall, and I love it. It's easily the best video game I've ever played. And it's probably my last. I grew up surrounded by video games, and at certain points in my life, I played a lot of them. But now I just have one game, GTA5. I don't anticipate playing another one ever again.
Published Nov. 22, 2013
Chicago native Mike Lowe got into TV news because someone told him he had a voice for broadcasting when he read the sports scores over his high school PA. He found himself as a political reporter because he just happened to be the one covering the political turmoil in Madison in 2011. Now, Lowe has his own branded segment on Fox 6, and he's being recognized for his work - the 34-year-old reporter just won six Emmys. But he's also modest and down to earth.
Published Nov. 14, 2013
If you have lazy people in your life, consider these gifts this holiday season. They'll thank you, assuming they get around to it.
Published Nov. 11, 2013
Until last week, I'd visited Orlando twice. Once, when I was about 5, and once on my way back from spring break when I was 21. Neither really prepared me for the Florida family vacation we took with my wife and 5-year-old daughter, but it turned out to be as perfect - maybe more so - than I could imagine.
Published Nov. 5, 2013
Since it's only been five months, you may not have noticed that Tami Hughes is no longer an anchor and reporter on your local airwaves. That's OK, she gets that all the time. In fact, the former FOX6 personality has not only left television, she's taken a completely new career path. The Ohio native is now working for Will Allen's Growing Power, the urban farm on 55th and Silver Spring. It's the kind of job that Hughes didn't expect to have but at the same time, knew was totally right for her.