Pabst Brewing Co., the 170-year-old company that makes Pabst Blue Ribbonâ€” which has always been known as "PBR" to us Milwaukeeans â€” is for sale, Reuters reported over the weekend. It could be sold for as much as $1 billion.
A new Facebook page promoting that Milwaukee should buy Pabst Blue Ribbon is making the rounds, with hundreds of likes in just a few days.
I do agree on a number of fronts with whomever is behind the Facebook page. Milwaukee is, and has always been known for beer. The Pabst sign still hangs stately above the old complex. You can take the Best Place TourÂ in the old Pabst complex and learnÂ more knowledge on Pabst and Milwaukeeâ€™s storied history with breweries than you will ever need. You can stay at the Brewhouse Inn & Suites and SEE the history there. Milwaukee is the in PBR logo!Â
Could buying Pabst bring more tourism here? Could Milwaukee MAKE money off of buying and bringing home PBR in some kind of municipal capacity? Does it give Milwaukee more credibility somehow? Should we want to see more of these buses promoting a brand built here in Milwaukee back on our streets?Â
Well, Milwaukee is already known as a "beercation" capital, andÂ wouldn'tÂ Pabst coming back home to Milwaukee only increase the tourism angle? IFÂ that did happen, would it be worth Milwaukee paying $1 BILLION for it? Would the additional jobs? PBR itself isn't brewed by Pabst Blue Ribbon (it's brewed in six Miller-owned breweries around the country), but certainly to have the brand headquartered back here would show something for Milwaukee.
ThatÂ isn'tÂ for me to decide, and indeed, that sounds ridiculous right now in pothole ridden Milwaukee. Even if anÂ amazing Kickstarter campaign happened, that is still a lot of dough.
But, if youâ€™d like to see PBR come home to Milwaukee and make it the beer capital it once was (like these guys), chime in with your opinion. And, if they do indeed start a Kickstarter, I will be sure to contribute.Â
WASTE OF MONEY. The future of MKE brewing is in microbreweries like Lakefront, MKE Brewing Co, Spetcher, etc. More of these companies is what real beer drinkers from out of town will want to experience. Not Miller or PBR. And to your point, MKE has WAY bigger issues like potholes and declining education numbers to worry about. They are not going to buy a brewery. Please.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Carolynn Buser
Published Aug. 21, 2016
The outdoor music season in Milwaukee has hit with full force but is coming to an end sooner than we'd like. Whether you head to Jazz in the Park, Chill on the Hill, Tosa Tonight or somewhere else, we have you covered!
Published Aug. 15, 2016
As I was sitting in church Sunday morning, a text popped up from my friend Michelle Malicki: "I'm really sad about what happened in Milwaukee last night. Want to go help with cleanup?"
Published Aug. 2, 2016
Milwaukee's Walker's Point neighborhood continues to grow every day into a full-fledged community with an eclectic dining and bar scene, antique shops, salons and more. One piece that wasn't quite there yet is slowly trickling in and that is the retail market.
Published July 13, 2016
Downtown Milwaukee may not have a ton of ice cream options but you can order frozen treats on demand with #UberIceCream this Friday.
Published July 1, 2016
Mr. Worldwide kicked off his new tour, Pitbull: Bad Man Tour, to a relatively full Marcus Amphitheater crowd on the second day of Summerfest. The Grammy-winning artist is touring with Latin star Prince Royce and special guest Farruko.
Published June 30, 2016
If Selena Gomez aims to shed that baby face and Disney image, her "Revival" tour is certainly doing just that. The black bodysuits, whipping hair and sultry scowl all make it clear this is a woman moving on from her past, and that sweet innocent girl isn't coming back.
Published June 26, 2016
Whitefish Bay just got a little bit sweeter with the opening of Honeycomb Salon. The new organic lifestyle-friendly salon, owned by Cheane Sartler, features six stylists ready to make you the best you can be.
Published May 23, 2016
Downtown Milwaukee will soon have a new brunch and breakfast spot. "brunch" will open later this month in the former Agave Southwest Bar & Grill space.
Published May 20, 2016
Join in the fun at MAM After Dark: MKE Icons Friday night. We'll be there, as a proud sponsor, with coloring pages, fun LocaMoji's, temporary tattoos and more!
Published May 9, 2016
Summer camp may be just a fond, faded memory in your head -- nostalgic and missed. But a new camp aims to bring that fantastic feeling back just for you -- as an adult!