Pabst Brewing Co., the 170-year-old company that makes Pabst Blue Ribbonâ€” which has always been known as "PBR" to us Milwaukeeans â€” is for sale, Reuters reported over the weekend. It could be sold for as much as $1 billion.
A new Facebook page promoting that Milwaukee should buy Pabst Blue Ribbon is making the rounds, with hundreds of likes in just a few days.
I do agree on a number of fronts with whomever is behind the Facebook page. Milwaukee is, and has always been known for beer. The Pabst sign still hangs stately above the old complex. You can take the Best Place TourÂ in the old Pabst complex and learnÂ more knowledge on Pabst and Milwaukeeâ€™s storied history with breweries than you will ever need. You can stay at the Brewhouse Inn & Suites and SEE the history there. Milwaukee is the in PBR logo!Â
Could buying Pabst bring more tourism here? Could Milwaukee MAKE money off of buying and bringing home PBR in some kind of municipal capacity? Does it give Milwaukee more credibility somehow? Should we want to see more of these buses promoting a brand built here in Milwaukee back on our streets?Â
Well, Milwaukee is already known as a "beercation" capital, andÂ wouldn'tÂ Pabst coming back home to Milwaukee only increase the tourism angle? IFÂ that did happen, would it be worth Milwaukee paying $1 BILLION for it? Would the additional jobs? PBR itself isn't brewed by Pabst Blue Ribbon (it's brewed in six Miller-owned breweries around the country), but certainly to have the brand headquartered back here would show something for Milwaukee.
ThatÂ isn'tÂ for me to decide, and indeed, that sounds ridiculous right now in pothole ridden Milwaukee. Even if anÂ amazing Kickstarter campaign happened, that is still a lot of dough.
But, if youâ€™d like to see PBR come home to Milwaukee and make it the beer capital it once was (like these guys), chime in with your opinion. And, if they do indeed start a Kickstarter, I will be sure to contribute.Â
WASTE OF MONEY. The future of MKE brewing is in microbreweries like Lakefront, MKE Brewing Co, Spetcher, etc. More of these companies is what real beer drinkers from out of town will want to experience. Not Miller or PBR. And to your point, MKE has WAY bigger issues like potholes and declining education numbers to worry about. They are not going to buy a brewery. Please.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Carolynn Buser
Published May 23, 2016
Downtown Milwaukee will soon have a new brunch and breakfast spot. "brunch" will open later this month in the former Agave Southwest Bar & Grill space.
Published May 20, 2016
Join in the fun at MAM After Dark: MKE Icons Friday night. We'll be there, as a proud sponsor, with coloring pages, fun LocaMoji's, temporary tattoos and more!
Published May 9, 2016
Summer camp may be just a fond, faded memory in your head -- nostalgic and missed. But a new camp aims to bring that fantastic feeling back just for you -- as an adult!
Published April 28, 2016
Curtis James Jackson III, otherwise known as 50 Cent, visits Milwaukee's Plum Lounge tonight. So, you really could possibly party like a rockstar. Or rap star. So get in da club!
Published April 26, 2016
Milwaukee: a great city by the beach? YES! Outdoor Magazine kicked off voting for their "America's Best Town" 2016 yesterday and Milwaukee is nominated.
Published April 17, 2016
With more and more new Downtown lodging options built every day, how is the Marriott - albeit a new one - worthy of your hard-earned dollars? By simply doing all the right things right.
Published April 6, 2016
Summer is almost upon us! Mashable even came up with a so-called handy-dandy chart to help you pick which music festival you should attend this summer, another sign it's closer. However ... where in the hell is Summerfest?
Published March 18, 2016
The eclectic Riverwest neighborhood just west of the Milwaukee River is one of the most diverse areas in the city. Now, it was just ranked one of the top neighborhoods in the country for living well.
Published March 5, 2016
Shamrocks. Leprechauns. Bagpipers. They all await you next weekend at the Shamrock Club of Wisconsin's 50th Annual St. Patrick's Day Parade in Downtown Milwaukee.
Published Feb. 25, 2016
If you have a toilet view worth celebrating there's a new Reddit community made just for you. Instead of partaking in some toilet texting you could be making others jealous of your throne's location.