The saying is that politics makes strange bedfellows, but in Wisconsin itâ€™s television advertising that is serving as the most dubious matchmaker at the moment.
Tory Miller â€“ the executive chef at Lâ€™Etoile, a high-end restaurant in Madison â€“ is part of a new commercial for Culverâ€™s and its new Pepper Grinder Pub Burger. Â You can see the television ad here.
I have no idea how much Miller got paid for this ad (the Capital Times article attached to the ad notes he didn't get much in terms of monetary payment other than a "location fee"), created by the Hiebing agency in Madison. But to bring these two together seems like it might take a small fortune.
Letâ€™s consider these things.
On the menu at Lâ€™Etoile are things like charcuterie which includes duck rillettes, finocchiona, headcheese, coppa, cashew and shallot pate, house pickles, picholine olives, aioli, whole grain honey mustard and crostini. That costs $25.
Miller has also created a pan-seared rock fish with fingerling potatoes, grilled romaine lettuce, steamed Prince Edward Island mussels, underground chorizo broth and paprika aioli. That one costs $44.
Culverâ€™s has among its "featured items" a pork tenderloin sandwich. This is inspired by an "Iowa Farmland specialty and it uses premium center-cut pork loin, hand breaded with seasoned cracker crumbs and fried golden brown on a lightly buttered, toasted bun. Dressed any way you like â€“ try it with pickles, ketchup, mustard and tangy red onions." Cost is $4.79.
Culverâ€™s, famous for its butter burger, isnâ€™t just about meat, though. It also features a shrimp basket, which comes with some shrimp and French fries. The cost for a six-piece is $7.99.
Here are the ingredients: "Shrimp,Bleached Wheat Flour, Modified Corn Starch, Sugar, Salt, Partially Hydrogenated Soybean and/or Cottonseed Oil, Dextrin, Dried Egg Whites, Dextrose, Garlic Powder, Yellow Corn Flour, Dried Yeast, Dried Whey, Spice, Corn Starch, Hydrolyzed Corn Protein, Maltodextrin, Xanthan Gum, Leavening (Sodium Bicarbonate, Dosium aluminum Phosphate, Sodium Acid Pyrophosphate), Guar Gum, Fish Extract, Natural Flavors, Chicken Stock, Shrimp Powder, Autloyzed Yeast Extract, Sodium Alginate, Butter (Cream, Salt), Soy Flour, Disodium Guanylate, Disodium Inosinate, Nonfat Dry Milk, and Tocopherols (To Help Protect Flavor), Sodium Tripolyphosphate (Moisture Retention), Sodium Bisulfite (As a Preservative)."
On its website, Lâ€™Etoile says "it promotes health and wellness by offering menus made from natural and wholesome ingredients."
The new Culverâ€™s burger that Miller is touting has 911 calories, 59 grams of fat, 1,136 milligrams of sodium (salt) and 44 carbohydrates. Culverâ€™s recommends pairing its new burger with cheese curds, which would add another 515 calories and 1,230 mg of sodium.
Miller has won the James Beard Award as the best chef in the Midwest. The team at Lâ€™Etoile includes a maitre â€˜d, a wine and beverage manager, a pastry chef and not one, but two sous chefs.
At Culverâ€™s, it's often kids who run the grill, scoop custard or make sundaes, run the deep fryer and run your bag out to you when your order is too complicated to get right away and you have to park in that designated area.
Lâ€™Etoile is often praised for its extensive and expensive wine list. Culverâ€™s gets praise for its root beer.
I was going to spend some time trying to get somebody to tell me how much Miller got for doing this. But this is not my first rodeo. Nobody is going to tell me so I am not even going to try, and Iâ€™m left to my own devices here.
I donâ€™t know how much he got, but I hope it's enough to get him to move to Milwaukee, open a new restaurant and decide to help build a new arena Downtown for the Bucks. We could name it after him. The Chef Miller Arena.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published Aug. 27, 2015
With Donald Trump monopolizing the airwaves with his amazing campaign, it's important to recognize that our very own governor is also in this race. It is also important to note that there are significant differences between these two candidates.
Published Aug. 25, 2015
The 2015-16 theater season in Milwaukee is just underway and looking ahead there is promise of outstanding productions that will stimulate audiences to laugh, think and weep.It's an appropriate time to look back at the 2014-15 season that provided so much interesting theater. Milwaukee is fortunate to have so many theater companies, both old favorites and new and bold groups. We have a wealth of great theater that is abundant for a city our size.
Published Aug. 25, 2015
The injury to Jordy Nelson of the Green Bay Packers, as well as other injuries to players on other NFL teams in the last couple of weeks, is a blow to the teams as they approach the regular season.They also point to the continuing folly of having four preseason games, a relic of the past that serves no purpose other than to provide additional revenue to owners of teams in the most popular and highest revenue sport in the country.
Published Aug. 20, 2015
No less an authority than the United States Department of Justice has cracked open the door to allowing tribes, which are sovereign states, to grow marijuana on their reservations. Could this mean more revenue for Wisconsin tribes?
Published Aug. 16, 2015
Pulitzer Prize winning playwright Edward Albee has theory of evolution, if not about the existence of man, at least about the way one man lives and gets along with another. "Seascape," the third Pulitzer play Albee wrote, opened at American Players Theatre in Spring Green over the weekend and like his other great works, it looks at the evolution of relationships with an unerring eye and sensibility.
Published Aug. 15, 2015
There's this guy, see, and he lives in a hot apartment in Paris and he's got these three ladies, all of whom think he's going to marry them and they drop in and out of his place and he keeps track of all this dropping in and out by using the timetables of the airlines that the three ladies work for.
Published Aug. 14, 2015
Scott Walker is in danger of dropping off the radar screen unless someone lights a fire under him and gives him an injection of passion. He can learn a lot from the world of the theater, things that might actually make him seem like someone who cares.
Published Aug. 14, 2015
Angela Iannone, one of the finest actors ever to grace a stage in Milwaukee, has been engaged in a love affair for the past six years with a man who died when he was only 59 years old.Not only that, but the man died in June of 1893. Edwin Booth was his name, the finest actor of his time, the brother of the man who killed Abraham Lincoln and the object of desire for Iannone who has crafted a series of play about this lover.
Published Aug. 11, 2015
The PGA tournament, the final major of the golf season, gets underway this week at the beautiful Whistling Straits near Sheboygan. It's a great tournament, a great site and a wonderful chance for thousands and thousands of spectators to see the world's best golfers up close and personal. So here's a series of do's and don'ts if you are planning to go to Whistling Straits.
Published Aug. 6, 2015
Tonight is the culmination of lord knows how many weeks when 10 Republican candidates for president gather in front of a bank of lights and television cameras for the first debate. These events bear absolutely no resemblance to a real debate. They are just a simple chance for candidates to repeat scripted phrases about every issue imaginable.