The saying is that politics makes strange bedfellows, but in Wisconsin it’s television advertising that is serving as the most dubious matchmaker at the moment.
I have no idea how much Miller got paid for this ad (the Capital Times article attached to the ad notes he didn't get much in terms of monetary payment other than a "location fee"), created by the Hiebing agency in Madison. But to bring these two together seems like it might take a small fortune.
Let’s consider these things.
On the menu at L’Etoile are things like charcuterie which includes duck rillettes, finocchiona, headcheese, coppa, cashew and shallot pate, house pickles, picholine olives, aioli, whole grain honey mustard and crostini. That costs $25.
Miller has also created a pan-seared rock fish with fingerling potatoes, grilled romaine lettuce, steamed Prince Edward Island mussels, underground chorizo broth and paprika aioli. That one costs $44.
Culver’s has among its "featured items" a pork tenderloin sandwich. This is inspired by an "Iowa Farmland specialty and it uses premium center-cut pork loin, hand breaded with seasoned cracker crumbs and fried golden brown on a lightly buttered, toasted bun. Dressed any way you like – try it with pickles, ketchup, mustard and tangy red onions." Cost is $4.79.
Culver’s, famous for its butter burger, isn’t just about meat, though. It also features a shrimp basket, which comes with some shrimp and French fries. The cost for a six-piece is $7.99.
Here are the ingredients: "Shrimp,Bleached Wheat Flour, Modified Corn Starch, Sugar, Salt, Partially Hydrogenated Soybean and/or Cottonseed Oil, Dextrin, Dried Egg Whites, Dextrose, Garlic Powder, Yellow Corn Flour, Dried Yeast, Dried Whey, Spice, Corn Starch, Hydrolyzed Corn Protein, Maltodextrin, Xanthan Gum, Leavening (Sodium Bicarbonate, Dosium aluminum Phosphate, Sodium Acid Pyrophosphate), Guar Gum, Fish Extract, Natural Flavors, Chicken Stock, Shrimp Powder, Autloyzed Yeast Extract, Sodium Alginate, Butter (Cream, Salt), Soy Flour, Disodium Guanylate, Disodium Inosinate, Nonfat Dry Milk, and Tocopherols (To Help Protect Flavor), Sodium Tripolyphosphate (Moisture Retention), Sodium Bisulfite (As a Preservative)."
On its website, L’Etoile says "it promotes health and wellness by offering menus made from natural and wholesome ingredients."
The new Culver’s burger that Miller is touting has 911 calories, 59 grams of fat, 1,136 milligrams of sodium (salt) and 44 carbohydrates. Culver’s recommends pairing its new burger with cheese curds, which would add another 515 calories and 1,230 mg of sodium.
Miller has won the James Beard Award as the best chef in the Midwest. The team at L’Etoile includes a maitre ‘d, a wine and beverage manager, a pastry chef and not one, but two sous chefs.
At Culver’s, it's often kids who run the grill, scoop custard or make sundaes, run the deep fryer and run your bag out to you when your order is too complicated to get right away and you have to park in that designated area.
L’Etoile is often praised for its extensive and expensive wine list. Culver’s gets praise for its root beer.
I was going to spend some time trying to get somebody to tell me how much Miller got for doing this. But this is not my first rodeo. Nobody is going to tell me so I am not even going to try, and I’m left to my own devices here.
I don’t know how much he got, but I hope it's enough to get him to move to Milwaukee, open a new restaurant and decide to help build a new arena Downtown for the Bucks. We could name it after him. The Chef Miller Arena.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published July 31, 2014
As the city of Milwaukee seems on the precipice of moving toward some kind of development renaissance I've been thinking about the people to this city who are important to the City of Milwaukee. What I've come up with is a two-part series. In this installment I'm going to try and identify the 14 people most important to Milwaukee.
Published July 29, 2014
You shouldn't have to drive half a day to play golf. You shouldn't have to take out a loan. You shouldn't have to lose an entire day of your life. With those thoughts in mind I've compiled a list of fun and challenging golf courses within a one hour drive from Milwaukee where you can play a course that demands some skill, provides some challenge and lets you walk away with enough money to take your wife out to lunch.
Published July 24, 2014
Let's not overreact to Dave & Carole's incendiary and absurd comments on the arts in Milwaukee on Wednesday. After all, by very definition radio hosts are interested in just one thing, ratings. Whatever it takes, get ratings.
Published July 22, 2014
The "Big Four" sports leagues in this country are increasingly expanding their brand and their reach, which draws interest and players from around the world. As a result, fewer Americans are finding roster spots (outside of football). Pro golf, tennis and soccer bypassed the U.S. long ago. So, are American athletes soft? Do they not have what it takes anymore to reach the top of their profession?
Published July 17, 2014
It might be possible for me to count on the fingers of one hand the times I've actually been proud of a politician. Once more I find I'm proud of a politician, in this case County Executive Chris Abele. Even though I don't agree with all his decisions, he provided a moment that will forever be burned in my memory.
Published July 15, 2014
In Wisconsin, we have the world class American Players Theatre, called by many the best in the country. The Illinois Shakespeare Festival is moving in that direction, and with a gorgeous space on gorgeous grounds, an easy three-hour drive for Milwaukee Shakespeare fans would be a worthy summer trip.
Published July 15, 2014
Nothing is more exciting than a division race in basball. It can last for weeks. Every single game is crucial. Every play seems crucial. It is the ultimate agony and ecstasy of sports. And there is a profound role for those of us who are fans to play in a pennant race.
Published July 11, 2014
There is something about watching people just like us begin to unravel and shrink into desperation and desolation that demands our attention. That's the attraction of "God of Carnage," the Yasmina Reza play serving as the first production of the new Umbrella Group.
Published July 10, 2014
Across nearly 70 years, the Agatha Christie play "And Then There Were None" has become one of those old chestnuts, performed by high school and college drama clubs throughout the world. To say that it's a tired play is a massive understatement. But a sparkling new production that opened at The Peninsula Players Wednesday night and runs through July 27 proves that even the oldest of chestnuts can be reborn if all the pieces fit.
Published July 10, 2014
It's the middle of the summer in Milwaukee and frivolity is on the minds of most people around here, with the exception of a small group of political operatives and the governor of our state.