The saying is that politics makes strange bedfellows, but in Wisconsin it’s television advertising that is serving as the most dubious matchmaker at the moment.
I have no idea how much Miller got paid for this ad (the Capital Times article attached to the ad notes he didn't get much in terms of monetary payment other than a "location fee"), created by the Hiebing agency in Madison. But to bring these two together seems like it might take a small fortune.
Let’s consider these things.
On the menu at L’Etoile are things like charcuterie which includes duck rillettes, finocchiona, headcheese, coppa, cashew and shallot pate, house pickles, picholine olives, aioli, whole grain honey mustard and crostini. That costs $25.
Miller has also created a pan-seared rock fish with fingerling potatoes, grilled romaine lettuce, steamed Prince Edward Island mussels, underground chorizo broth and paprika aioli. That one costs $44.
Culver’s has among its "featured items" a pork tenderloin sandwich. This is inspired by an "Iowa Farmland specialty and it uses premium center-cut pork loin, hand breaded with seasoned cracker crumbs and fried golden brown on a lightly buttered, toasted bun. Dressed any way you like – try it with pickles, ketchup, mustard and tangy red onions." Cost is $4.79.
Culver’s, famous for its butter burger, isn’t just about meat, though. It also features a shrimp basket, which comes with some shrimp and French fries. The cost for a six-piece is $7.99.
Here are the ingredients: "Shrimp,Bleached Wheat Flour, Modified Corn Starch, Sugar, Salt, Partially Hydrogenated Soybean and/or Cottonseed Oil, Dextrin, Dried Egg Whites, Dextrose, Garlic Powder, Yellow Corn Flour, Dried Yeast, Dried Whey, Spice, Corn Starch, Hydrolyzed Corn Protein, Maltodextrin, Xanthan Gum, Leavening (Sodium Bicarbonate, Dosium aluminum Phosphate, Sodium Acid Pyrophosphate), Guar Gum, Fish Extract, Natural Flavors, Chicken Stock, Shrimp Powder, Autloyzed Yeast Extract, Sodium Alginate, Butter (Cream, Salt), Soy Flour, Disodium Guanylate, Disodium Inosinate, Nonfat Dry Milk, and Tocopherols (To Help Protect Flavor), Sodium Tripolyphosphate (Moisture Retention), Sodium Bisulfite (As a Preservative)."
On its website, L’Etoile says "it promotes health and wellness by offering menus made from natural and wholesome ingredients."
The new Culver’s burger that Miller is touting has 911 calories, 59 grams of fat, 1,136 milligrams of sodium (salt) and 44 carbohydrates. Culver’s recommends pairing its new burger with cheese curds, which would add another 515 calories and 1,230 mg of sodium.
Miller has won the James Beard Award as the best chef in the Midwest. The team at L’Etoile includes a maitre ‘d, a wine and beverage manager, a pastry chef and not one, but two sous chefs.
At Culver’s, it's often kids who run the grill, scoop custard or make sundaes, run the deep fryer and run your bag out to you when your order is too complicated to get right away and you have to park in that designated area.
L’Etoile is often praised for its extensive and expensive wine list. Culver’s gets praise for its root beer.
I was going to spend some time trying to get somebody to tell me how much Miller got for doing this. But this is not my first rodeo. Nobody is going to tell me so I am not even going to try, and I’m left to my own devices here.
I don’t know how much he got, but I hope it's enough to get him to move to Milwaukee, open a new restaurant and decide to help build a new arena Downtown for the Bucks. We could name it after him. The Chef Miller Arena.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published Sept. 25, 2016
Don Quixote, a man with a twisted sword and a broken lance, is living proof of the nobility of love, duty, honor and passion. And that's all on magnificent display in "Man of La Mancha," which opened to spectacular applause at the Rep Saturday night.
Published Sept. 24, 2016
"A Lovely Sunday for Creve Coeur" is one of the less frequently produced Tennessee Williams plays, but the character portraits are familiar to anyone who knows Williams. And thanks to a perfect production from the Chamber Theatre, it feels valuable and vital.
Published Sept. 23, 2016
Off the Wall Theatre opened Dale Gutzman's version of "A Passage to India" Thursday night, and though Gutzman both wrote and directed this production, the whole thing fails to reach the high level of work Off the Wall normally delivers.
Published Sept. 20, 2016
Having struck artistic and critical gold once before, the Florentine Opera is preparing another world premiere with the same team that won two Grammys - except this time they are trading Sinclair Lewis for Theodore Dreiser.
Published Sept. 13, 2016
First Stage is taking another step with Fineghan Kruckemeyer and developing a play around themes suggested by Milwaukee kids. First Stage has co-commissioned Kruckemeyer to craft a new play inspired by conversations with area young people and their parents.
Published Sept. 12, 2016
Few performers ever live up to their legend, but Billie Holiday, the singer and sinner who died tragically over 50 years ago, was one who absolutely did. All of it is on parade at "Lady Day at Emerson's Bar & Grill," at the Stackner Cabaret.
Published Sept. 9, 2016
Eric Von, a longtime leader in black community talk radio, died Thursday at the age of 58. Cause of death was an apparent heart attack. Von had survived a heart attack just one month earlier. He was a radio host at WNOV when he died.
Published Sept. 8, 2016
The recent uprisings in Sherman Park have once again brought to attention the conflict between the black community and the Milwaukee Police Department. Mike Crivello is the president of the Milwaukee Police Association and he's been a member of the force since he was hired in 1991.
Published Sept. 6, 2016
I've been on a road to gluttony that has had a profound impact on my life. It's a road that will come to an end in a week when I bow to science and have bariatric surgery at Columbia St. Mary's Hospital. Let's hope it's life-changing.
Published Sept. 3, 2016
There's absolutely nothing like sex, music and good drugs, especially when rolled into "The Wild Party," the Andrew Lippa musical that opened for All-In Productions Friday night at Next Act Theatre in Milwaukee's Third Ward.