The saying is that politics makes strange bedfellows, but in Wisconsin it’s television advertising that is serving as the most dubious matchmaker at the moment.
I have no idea how much Miller got paid for this ad (the Capital Times article attached to the ad notes he didn't get much in terms of monetary payment other than a "location fee"), created by the Hiebing agency in Madison. But to bring these two together seems like it might take a small fortune.
Let’s consider these things.
On the menu at L’Etoile are things like charcuterie which includes duck rillettes, finocchiona, headcheese, coppa, cashew and shallot pate, house pickles, picholine olives, aioli, whole grain honey mustard and crostini. That costs $25.
Miller has also created a pan-seared rock fish with fingerling potatoes, grilled romaine lettuce, steamed Prince Edward Island mussels, underground chorizo broth and paprika aioli. That one costs $44.
Culver’s has among its "featured items" a pork tenderloin sandwich. This is inspired by an "Iowa Farmland specialty and it uses premium center-cut pork loin, hand breaded with seasoned cracker crumbs and fried golden brown on a lightly buttered, toasted bun. Dressed any way you like – try it with pickles, ketchup, mustard and tangy red onions." Cost is $4.79.
Culver’s, famous for its butter burger, isn’t just about meat, though. It also features a shrimp basket, which comes with some shrimp and French fries. The cost for a six-piece is $7.99.
Here are the ingredients: "Shrimp,Bleached Wheat Flour, Modified Corn Starch, Sugar, Salt, Partially Hydrogenated Soybean and/or Cottonseed Oil, Dextrin, Dried Egg Whites, Dextrose, Garlic Powder, Yellow Corn Flour, Dried Yeast, Dried Whey, Spice, Corn Starch, Hydrolyzed Corn Protein, Maltodextrin, Xanthan Gum, Leavening (Sodium Bicarbonate, Dosium aluminum Phosphate, Sodium Acid Pyrophosphate), Guar Gum, Fish Extract, Natural Flavors, Chicken Stock, Shrimp Powder, Autloyzed Yeast Extract, Sodium Alginate, Butter (Cream, Salt), Soy Flour, Disodium Guanylate, Disodium Inosinate, Nonfat Dry Milk, and Tocopherols (To Help Protect Flavor), Sodium Tripolyphosphate (Moisture Retention), Sodium Bisulfite (As a Preservative)."
On its website, L’Etoile says "it promotes health and wellness by offering menus made from natural and wholesome ingredients."
The new Culver’s burger that Miller is touting has 911 calories, 59 grams of fat, 1,136 milligrams of sodium (salt) and 44 carbohydrates. Culver’s recommends pairing its new burger with cheese curds, which would add another 515 calories and 1,230 mg of sodium.
Miller has won the James Beard Award as the best chef in the Midwest. The team at L’Etoile includes a maitre ‘d, a wine and beverage manager, a pastry chef and not one, but two sous chefs.
At Culver’s, it's often kids who run the grill, scoop custard or make sundaes, run the deep fryer and run your bag out to you when your order is too complicated to get right away and you have to park in that designated area.
L’Etoile is often praised for its extensive and expensive wine list. Culver’s gets praise for its root beer.
I was going to spend some time trying to get somebody to tell me how much Miller got for doing this. But this is not my first rodeo. Nobody is going to tell me so I am not even going to try, and I’m left to my own devices here.
I don’t know how much he got, but I hope it's enough to get him to move to Milwaukee, open a new restaurant and decide to help build a new arena Downtown for the Bucks. We could name it after him. The Chef Miller Arena.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published Dec. 18, 2014
The latest application for Silk Exotic to open a strip club in Walker's Point has been turned down again. But there is plenty of evidence that the committee had already made the decision before the public hearing began. This battle is not over.
Published Dec. 16, 2014
How do you explain why a hot, successful team like the Green Bay Packers lose to the Buffalo Bills when there is so much at stake? It's a complicated answer, but it isn't just statistics or even motivation that seem to be the problem. A loss like that may not even be avoidable at some point.
Published Dec. 14, 2014
The sixth edition of "Who Killed Santa" by the Umbrella Group has become a highlight of the holiday season in Milwaukee. But unlike almost all the other traditions, this one not only takes the gloves off, it never even had any gloves. If you like your humor both funny and raunchy, this show is just for you.
Published Dec. 13, 2014
A 50-year-old play about race seems like a perfect fit for the discussions raging across American today. And while the play has lessons, they get lost in too many amateur moments in the production by World's Stage Theatre Company.
Published Dec. 11, 2014
"A Christmas Carol" is a story well over 110 years old but it still has a magic and the MilwaukeeRep manages to find new pieces to keep the audience delighted. It is running for the 39th consecutive year at The gorgeous Pabst Theater.
Published Dec. 11, 2014
Cases in New York, Ferguson and Cleveland are getting a whole lot more press than the case of Dontre Hamilton here in Milwaukee, It sure seems like his story deserves to be right up there with the others.
Published Dec. 10, 2014
This is the season when thousands of people try to do something special for those less fortunate. There are lots of good causes out there, but a tiny South Side church runs programs for the homeless and it has a very special fundraiser coming up.
Published Dec. 9, 2014
Marquette has always had a pretty good basketball program but there is something about the whole thing that doesn't inspire love. As a matter of fact, in some quarters, it's very easy to hate the Golden Eagles.
Published Dec. 5, 2014
Hillary Clinton wants to be president and somebody thought they ought to write a country song about it all. The song stands no chance of finding it's way onto the Billboard charts and is really the most trite example of country music. They ought to be ashamed.
Published Dec. 5, 2014
Once again the beautiful story of "The Nutcracker" will sail into Uihlein Hall for the holidays. It's a spectacular and warm show for the entire family. It's especially fun for all those little girls in black leotards who dream of being a dancer someday.