The saying is that politics makes strange bedfellows, but in Wisconsin itâ€™s television advertising that is serving as the most dubious matchmaker at the moment.
Tory Miller â€“ the executive chef at Lâ€™Etoile, a high-end restaurant in Madison â€“ is part of a new commercial for Culverâ€™s and its new Pepper Grinder Pub Burger. Â You can see the television ad here.
I have no idea how much Miller got paid for this ad (the Capital Times article attached to the ad notes he didn't get much in terms of monetary payment other than a "location fee"), created by the Hiebing agency in Madison. But to bring these two together seems like it might take a small fortune.
Letâ€™s consider these things.
On the menu at Lâ€™Etoile are things like charcuterie which includes duck rillettes, finocchiona, headcheese, coppa, cashew and shallot pate, house pickles, picholine olives, aioli, whole grain honey mustard and crostini. That costs $25.
Miller has also created a pan-seared rock fish with fingerling potatoes, grilled romaine lettuce, steamed Prince Edward Island mussels, underground chorizo broth and paprika aioli. That one costs $44.
Culverâ€™s has among its "featured items" a pork tenderloin sandwich. This is inspired by an "Iowa Farmland specialty and it uses premium center-cut pork loin, hand breaded with seasoned cracker crumbs and fried golden brown on a lightly buttered, toasted bun. Dressed any way you like â€“ try it with pickles, ketchup, mustard and tangy red onions." Cost is $4.79.
Culverâ€™s, famous for its butter burger, isnâ€™t just about meat, though. It also features a shrimp basket, which comes with some shrimp and French fries. The cost for a six-piece is $7.99.
Here are the ingredients: "Shrimp,Bleached Wheat Flour, Modified Corn Starch, Sugar, Salt, Partially Hydrogenated Soybean and/or Cottonseed Oil, Dextrin, Dried Egg Whites, Dextrose, Garlic Powder, Yellow Corn Flour, Dried Yeast, Dried Whey, Spice, Corn Starch, Hydrolyzed Corn Protein, Maltodextrin, Xanthan Gum, Leavening (Sodium Bicarbonate, Dosium aluminum Phosphate, Sodium Acid Pyrophosphate), Guar Gum, Fish Extract, Natural Flavors, Chicken Stock, Shrimp Powder, Autloyzed Yeast Extract, Sodium Alginate, Butter (Cream, Salt), Soy Flour, Disodium Guanylate, Disodium Inosinate, Nonfat Dry Milk, and Tocopherols (To Help Protect Flavor), Sodium Tripolyphosphate (Moisture Retention), Sodium Bisulfite (As a Preservative)."
On its website, Lâ€™Etoile says "it promotes health and wellness by offering menus made from natural and wholesome ingredients."
The new Culverâ€™s burger that Miller is touting has 911 calories, 59 grams of fat, 1,136 milligrams of sodium (salt) and 44 carbohydrates. Culverâ€™s recommends pairing its new burger with cheese curds, which would add another 515 calories and 1,230 mg of sodium.
Miller has won the James Beard Award as the best chef in the Midwest. The team at Lâ€™Etoile includes a maitre â€˜d, a wine and beverage manager, a pastry chef and not one, but two sous chefs.
At Culverâ€™s, it's often kids who run the grill, scoop custard or make sundaes, run the deep fryer and run your bag out to you when your order is too complicated to get right away and you have to park in that designated area.
Lâ€™Etoile is often praised for its extensive and expensive wine list. Culverâ€™s gets praise for its root beer.
I was going to spend some time trying to get somebody to tell me how much Miller got for doing this. But this is not my first rodeo. Nobody is going to tell me so I am not even going to try, and Iâ€™m left to my own devices here.
I donâ€™t know how much he got, but I hope it's enough to get him to move to Milwaukee, open a new restaurant and decide to help build a new arena Downtown for the Bucks. We could name it after him. The Chef Miller Arena.
1 comment about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published Aug. 23, 2016
The Milwaukee theater season is underway and I've been looking through the schedule. I've found 24 productions I'm really anticipating. There are going to be others, and surprises, but my 24 are the productions I can't wait to see and experience.
Published Aug. 18, 2016
As Milwaukee struggles with the issue of how to deal with racial violence, it's critical to find answers to two key questions. The first question is how did Milwaukee become so racist. The second is how do we fix a culture that loves violence.
Published Aug. 16, 2016
Simon Mustaffa is 18 and lives in the Central City. He's off to UWM with a full scholarship and he has strong views about the violence in Sherman Park. For him, it's not a surprise at all; this explosion was a long time coming.
Published Aug. 16, 2016
All In Productions has a history that can be measured in months, but it has already staged some wonderful plays. It has produced five so far, and the next one is directed by artistic director Robby McGhee, who knows where this company wants to go.
Published Aug. 13, 2016
Under the feathery touch of director Marcella Kearns, Christopher Durang's "Vanya and Sonia and Masha and Spike" takes isolation, desolation and disappointment and stands them on their ear, filling the Cabot Theatre with chuckles, laughters and outright roars of fun
Published Aug. 12, 2016
A sweltering hot August night was the perfect atmosphere for the opening night of "No Exit," Jean Paul Sartre's trip through his particular and peculiar vision of hell. The Dale Gutzman-directed production is a searing journey through the existential mind.
Published Aug. 11, 2016
Election day has come and gone and some of the results in the primary contests are satisfying, but also quite a bit troubling. Leading the satisfaction category is the reelection of District Attorney John Chisholm over Verona Swanigan, 65% to 35%.
Published Aug. 9, 2016
If you are young(ish), headed out on a warm Saturday night and want to go drinking Downtown, you have your choice of four distinctly different areas and crowds to join. As an Uber driver, I spend lots of time in all four places.
Published Aug. 4, 2016
First take a tempest. Then take a teapot.Then put the tempest in the teapot. Here's what you get, according to the dictionary. "A small or unimportant event that is over-reacted to, as if it were of considerably more consequence." We've got them.
Published Aug. 2, 2016
The sale of the office building at the Broadway Theatre Center seems inevitable and the action will force two local companies, Chamber Theatre and Renaissance Theaterworks to find new office space, as well as new performance venues.