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10 reasons to buy digital with

Media isn’t changing.  It’s changed.  And, for more than 17 years has led with our mission to make great media and move Milwaukee forward.  And, as we continue to expand beyond our hometown, it’s exciting to consider a future that builds on our digital capabilities, culture, scale and flexibility.

Today, allow me to present 10 reasons why you and your company should work with us for your digital media buying, development and promotional needs.  We’re a daily online magazine at heart, but behind us is a robust digital execution company.

1. We've  been around the block.

We started our business the exact same week as Google.  We’re not Google, of course.  But and our LIFT Digital Solutions are digital pioneers in local publishing and advertising. 

2. We are local, trusted digital experts.  

We know digital and it’s all we do.  Plus, we understand that your online advertising is valuable only and when it provides direct meaning to your customers. 

3. We can buy any Web site in real time, from our trading desk that's located in house right here in Downtown Milwaukee.

We execute display, mobile-first, rich media and retargeting with real-time reporting. Programmatic ad buying simply means automated media buying through technology.  Our experts use a custom demand side platform to facilitate the buying of media and data across multiple sites and ad exchanges.

4. We put your goals at the top of our priorities and help you exceed your expectations.

We work toward and help you accomplish your goals and KPIs. CTR, eCPC, eCPM, conversions. You name it, we do it.  And, do it with passion. 

5. We have real time access to more than 73 premium ad exchanges.

6. You need data, and does reporting that tells you where your ads ran and exactly how they performed.

7. We listen and use a multi-tactic ad approach that's objective and unbiased.  

8. Our entire team knows content, curation, commun…

A rendering of a new Downtown Milwaukee arena complex.
A rendering of a new Downtown Milwaukee arena complex.

A high school senior ponders the future of Milwaukee and the Bucks

Joe Franke, a senior at Shorewood High School, reached out via email last week and asked to us to publish a "letter to the editor" of sorts. is a place for community discussion, so below is Franke’s take on current arena discussions and the future of the Milwaukee Bucks:

Awaiting game three of the 2015 NBA Playoffs, I sat in my seat at the BMO Harris Bradley Center wondering where my profound love for the Milwaukee Bucks came from. I started following the Bucks towards the end of the Michael Redd era, but at first I did not understand why I was such a fan.

Years of bad trades, poor draft picks and missed opportunities really challenged my passion for the Bucks. However I have never given up on them. Despite a busy high school senior year, I attended 36 home games this season, and as I happily watched Milwaukee fans fill the arena last week, I thought about all the time and energy I have invested in supporting the Bucks. Not to mention my parents’ money and my own money.

I began to realize that my passion comes not only from a love of basketball, or for the Bucks’ franchise itself. My passion for the Bucks is rooted in my intense love for the City of Milwaukee.

Milwaukee needs the Bucks. The fact that a new arena was looking grim for a while was quite worrisome.  What the Bucks have to offer to this city, and this state, is much more than basketball. First of all, in a nation where the big market cities get all the media attention, cities like Milwaukee need to keep their blue collar mentality in order to survive.

After winning five games in a row earlier this season, Jared Dudley said it best, "We just grinded it out," Dudley said. "That’s our new nickname, the Milwaukee Grinders. We are patenting it right now. Not ‘Fear the Deer,’ but 'Fear the Grind.’"

Fear the Grind is right. When the future is finally here for this Milwaukee Bucks team, they will be consistently challenged by cities such as Chicago, Boston and or Los Angeles.…

Washington Park's courts are getting some love.
Washington Park's courts are getting some love. (Photo:

Washington Park courts get a "reFRESH"

This story has been updated to include event photos and a one-on-one interview with Kenny Smith and Jeff Sherman. 

Basketball analyst, star of "Meet the Smiths" and former NBA player, Kenny "The Jet" Smith, will be in Milwaukee on Thursday to help make a donation to the Milwaukee Urban League Young Professionals.

The donation is on behalf of Coors Light's reFRESH community basketball court initiative that will help breath new life into the courts at Washington Park, 1859 N. 40th St. 

Repaving, rebuilding and even just putting up new nets at courts helps energize playgrounds and encourage more basketball.  I love this program, and truly hope it can be extend to multiple courts in and around Milwaukee.  Too many basketball courts and hoops are neglected and in disrepair. 

Thursday's donation is a part of Coors Light's national Full Court reFRESH program, now in its second year.

How can you help?  For every tweet using the hashtags #fullcourtreFRESH and #over21, Coors Light will make a donation towards the refurbishment of community basketball courts in participating cities across the country.  

The blue represents local pictures taken, while red are pictures taken by tourists; yellow may be either.
The blue represents local pictures taken, while red are pictures taken by tourists; yellow may be either. (Photo: Eric Fischer, @enf / @HundenPartners )

The difference between visitor and local photos in Downtown Milwaukee

One of the best slides from yesterday’s Public Policy Forum luncheon showed a Flirk map of Downtown Milwaukee.  It contrasted, by color, where locals took and shared photos versus photo shares from visitors.  And, the contrast was striking.

Visitors, who many mainly stay near the Wisconsin Center, primarily snapped and shared along Wisconsin Avenue and at the Lakefront, near the Milwaukee Art Museum.  While locals shared photos from all around Downtown Milwaukee. 

This map really shows how we need to better connect our Downtown, make it easier for people to get around to all areas and create more dense areas within Downtown. 

I’ve shared the map above and here’s exactly what the Hunden report says:

The following figure is a map of the Downtown area that displays where tourist photos have been geotagged within the city. This map will be an indication of tourist travel corridors and patterns. The blue represents local pictures taken, while red are pictures taken by tourists; yellow may be either.

The primary areas of activity are along the riverfront down into the Historic Third Ward. Also, a major tourist pathway is along Wisconsin Avenue and terminates at the lakefront where the Milwaukee Art Museum is located. The area along Brady Street to the north is also an area of activity, with most being local.

Notice that most out of town visitors stick to where the city infrastructure of the city appears to be the densest, or in other words, where there are few (if any) gaps in the urban fabric. Open spaces between buildings and large swaths of surface parking tend to minimize pedestrians and activity. On the above map, Wisconsin Avenue is the only east west link that is obvious (to visitors) in the center of the built up Downtown area so visitors stick to that street. Wells and State Streets have comparatively no appeal to pedestrians, due to a number of open spaces. With a new streetcar line, this pattern of visitor tracking will likely adjust to include…