I'm a big pro-Milwaukee guy. I love its lack of pretense and, of course, everything it has to offer.
So, I relish opportunities to spread the Milwaukee love. It's in my DNA, and as I've always said, a city is only as good as the stories it tells. Â And, I truly believe we all have a civic responsibility to be better Milwaukee story tellers.
So, when I see blogs like this I take notice. Read it and form your own opinion. The author, Michael Doyle, told me via Twitter that he "loves Milwaukee" and his here often. He suggested that I ask readers for a "better campaign." So, have at it.
I love fun, creative messages as much as the next guy. And, beer and brats are important to Milwaukee. Â But, today they are side dishes. Frankly, creativity in advertising can too often be too creative. If we want to tell the Milwaukee story and get people to visit, just ask them to. It's sales 101. Tell the story, make the ask.
I love Chicago, and its incredibly important to Milwaukee's economy. Chicago already loves Milwaukee and, as I just said, the feeling is mutual (take away sports teams). Â
Marquette University has a great event, Milwaukee's Future in the Chicago Megacity, planned for July 17. Take note of it as the Chicago-Milwaukee megacity needs to flourish and expand, and Milwaukee must leverage it properly.
Maybe, though, when Milwaukee is talking tourism to Chicago it needs to tone down its creative messages and just ask for the sale.
Milwaukee: Less Traffic, More Fun. Milwaukee: You can get a reservation at our great restaurants. Milwaukee: You can afford a boat slip. Milwaukee: You can get a great cocktail for $5. Milwaukee: It's jut like you but nicer. Milwaukee: Toll free fun. Milwaukee: We want your money. Milwaukee, Our airport is nicer! Come on Chicago, be daring, drive north, explore our food, art, beer, our festivals.
2 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Feb. 5, 2016
The new Shorewood Metro Market, 4075 N. Oakland Ave., opens Feb. 16, less than a year after the company bulldozed its old Pick 'N Save location that stood just north of the new building.
Published Jan. 28, 2016
The Milwaukee Muddpie, a pizza featuring chicken, pepperoni, bacon, BBQ sauce, ranch, jalapenos and banana peppers will debut Friday at the Bucks vs. Heat game. It was created by five team members.
Published Jan. 27, 2016
Finding the right game for the entire family much less you and your partner can be tough. At the Sherman home, we've gone simple, old school lately with Uno.
Published Jan. 21, 2016
Our health journey is a marathon not a sprint. For me, I focus on it daily by doing the same things day in and say out. And, when I don't I feel off and unbalanced. Here's a glimpse into my consistent daily habits.
Published Jan. 18, 2016
In 2016, Lee Brice will headline the "Life Off My Years" tour, and bring his show back to Wisconsin to the Milwaukee Theatre on April 7.
Published Jan. 16, 2016
After having been removed for alterations, the controversial Jaume Plensa sculpture "Spillover II" was reinstalled today in Atwater Park on Lake Drive in Shorewood.
Published Jan. 13, 2016
Former basketball player and current Wisconsin State Rep. Dale Kooyenga (R-Brookfield), sent a news release yesterday weighing in with his thoughts on the Wisconsin Interscholastic Athletic Association's clamp down on fan behavior.
Published Jan. 6, 2016
Start the New Year off right with this in-house designed and frame ready, 2016 OnMilwaukee skyline calendar. it is perfect for your office or home. Buy it now, and/or register to win one.
Published Dec. 26, 2015
I live my life, as much as I can, in this order: faith, family, friends, Milwaukee, Marquette and the Bucks. That list pretty much covers it all, and 2015 saw many highlights, big stories and events, that included several of those things.
Published Dec. 23, 2015
The Boston Globe has published its list of hot travel destinations for 2016. Titled "From Maine to Cuba, the hot places for travel in 2016," travel writer Christopher Muther toasts ten trips, including on to Milwaukee.