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Milwaukee's Daily Magazine for Wednesday, Dec. 17, 2014

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Chicago.  (photo: Centro)
Chicago. (photo: Centro)
The author on the roof of The Chicago Tribune building. (photo: Centro)
The author on the roof of The Chicago Tribune building. (photo: Centro)
On Milwaukee!  (photo:
On Milwaukee! (photo:

Just ask for the sale, Milwaukee

I'm a big pro-Milwaukee guy. I love its lack of pretense and, of course, everything it has to offer.

So, I relish opportunities to spread the Milwaukee love. It's in my DNA, and as I've always said, a city is only as good as the stories it tells.  And, I truly believe we all have a civic responsibility to be better Milwaukee story tellers.

So, when I see blogs like this I take notice. Read it and form your own opinion. The author, Michael Doyle, told me via Twitter that he "loves Milwaukee" and his here often. He suggested that I ask readers for a "better campaign." So, have at it.

I love fun, creative messages as much as the next guy. And, beer and brats are important to Milwaukee.  But, today they are side dishes. Frankly, creativity in advertising can too often be too creative. If we want to tell the Milwaukee story and get people to visit, just ask them to. It's sales 101. Tell the story, make the ask.

I love Chicago, and its incredibly important to Milwaukee's economy. Chicago already loves Milwaukee and, as I just said, the feeling is mutual (take away sports teams).  

Marquette University has a great event, Milwaukee's Future in the Chicago Megacity, planned for July 17. Take note of it as the Chicago-Milwaukee megacity needs to flourish and expand, and Milwaukee must leverage it properly.

Maybe, though, when Milwaukee is talking tourism to Chicago it needs to tone down its creative messages and just ask for the sale.



Brewing_in_MKE | June 30, 2012 at 12:00 p.m. (report)

Milwaukee: Less Traffic, More Fun. Milwaukee: You can get a reservation at our great restaurants. Milwaukee: You can afford a boat slip. Milwaukee: You can get a great cocktail for $5. Milwaukee: It's jut like you but nicer. Milwaukee: Toll free fun. Milwaukee: We want your money. Milwaukee, Our airport is nicer! Come on Chicago, be daring, drive north, explore our food, art, beer, our festivals.

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TheyThink | June 29, 2012 at 6:01 p.m. (report)

"Milwaukee: Parking Available!"

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