Like Us
Follow Us
Just ask for the sale, Milwaukee
I'm a big pro-Milwaukee guy. I love its lack of pretense and, of course, everything it has to offer.
So, I relish opportunities to spread the Milwaukee love. It's in my DNA, and as I've always said, a city is only as good as the stories it tells. Â And, I truly believe we all have a civic responsibility to be better Milwaukee story tellers.
So, when I see blogs like this I take notice. Read it and form your own opinion. The author, Michael Doyle, told me via Twitter that he "loves Milwaukee" and his here often. He suggested that I ask readers for a "better campaign." So, have at it.
I love fun, creative messages as much as the next guy. And, beer and brats are important to Milwaukee. Â But, today they are side dishes. Frankly, creativity in advertising can too often be too creative. If we want to tell the Milwaukee story and get people to visit, just ask them to. It's sales 101. Tell the story, make the ask.
I love Chicago, and its incredibly important to Milwaukee's economy. Chicago already loves Milwaukee and, as I just said, the feeling is mutual (take away sports teams). Â
Marquette University has a great event, Milwaukee's Future in the Chicago Megacity, planned for July 17. Take note of it as the Chicago-Milwaukee megacity needs to flourish and expand, and Milwaukee must leverage it properly.
Maybe, though, when Milwaukee is talking tourism to Chicago it needs to tone down its creative messages and just ask for the sale.
Â
Permalink
Print
Talkbacks (2)
Share this: 
Talkbacks
Brewing_in_MKE | June 30, 2012 at 12:00 p.m. (report)
Milwaukee: Less Traffic, More Fun. Milwaukee: You can get a reservation at our great restaurants. Milwaukee: You can afford a boat slip. Milwaukee: You can get a great cocktail for $5. Milwaukee: It's jut like you but nicer. Milwaukee: Toll free fun. Milwaukee: We want your money. Milwaukee, Our airport is nicer! Come on Chicago, be daring, drive north, explore our food, art, beer, our festivals.
| Rate this: |
 |
2 comments about this article. Post your comment/review now |
Facebook comments
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Rise in transit tides lifts all boats
Published May 16, 2013
Everyone wants to be able to get around a city easily. It's simple in stuff. Cities need bike lanes, roads, side walks, taxis, rail, trolleys, busses and other forms of transit to move people from here to there.
Milwaukee Talks: ART Milwaukee's Jeremy Fojut
Published May 16, 2013
ART Milwaukee's Jeremy Fojut is leading a new charge in Milwaukee, one full of creativity and passion. The organization he helps lead enriches, empowers and inspires the community through art programming and events Learn more about Fojut and ART Milwaukee in this latest edition of Milwaukee Talks.
USA Today: Milwaukee leads in percentage growth of college graduates
Published May 15, 2013
Twenty-somethings have flocked to America's largest metros since 2006, according to USA Today. And Milwaukee has one of the largest growth percentages among that group.
What's the appeal of Adirondack chairs?
Published May 15, 2013
While they seem more Madison than Milwaukee, they're popping up everywhere now that the weather is turning. Oddly, though, I rarely see people sitting in these Adirondack chairs.
The adventures of Milverine
Published May 14, 2013
Kudos to Allison Miller who, via Facebook, posted this awesome class project of Milwaukee "super hero" Milverine.
Eight random observations about how I shop
Published May 13, 2013
I generally like shopping, and I appreciate good stuff, great service and cool design. Yet, like most, I also love a good deal. So, indulge me - this retail week - if you will, here are eight random observations about how I shop today.
Badgers, wolves and bears. Oh my.
Published May 8, 2013
The Professional Bowlers Association has unveiled three distinct new lane conditioning patterns that will debut during the GEICO PBA Summer Swing in the Milwaukee area May 20-June 2, expanding the PBA's current library of "animal pattern" lane conditions.
Third Ward's (shoo) adds space, welcomes Sachen as neighbor
Published April 30, 2013
Store store, (shoo) has expanded its Milwaukee location in the Historic Third Ward by adding 1,000 square feet at 241 N. Broadway. The women and men's shoe store also is adding a new retail neighbor.
New Riverwalk art catches a question
Published April 26, 2013
Jeremy Shamrowicz from Flux Design has a new piece on the Milwaukee Riverwalk. It was just installed today. It seems to ask question. Maybe we should think inside the box.
Kmart "Ships its Pants"
Published April 12, 2013
It's simple, effect and darn funny. The opening line is great, and unlike some spots it really doesn't take the gag too far. Kmart's new #shipmypants ad works.
