I'm a big pro-Milwaukee guy. I love its lack of pretense and, of course, everything it has to offer.
So, I relish opportunities to spread the Milwaukee love. It's in my DNA, and as I've always said, a city is only as good as the stories it tells. And, I truly believe we all have a civic responsibility to be better Milwaukee story tellers.
So, when I see blogs like this I take notice. Read it and form your own opinion. The author, Michael Doyle, told me via Twitter that he "loves Milwaukee" and his here often. He suggested that I ask readers for a "better campaign." So, have at it.
I love fun, creative messages as much as the next guy. And, beer and brats are important to Milwaukee. But, today they are side dishes. Frankly, creativity in advertising can too often be too creative. If we want to tell the Milwaukee story and get people to visit, just ask them to. It's sales 101. Tell the story, make the ask.
I love Chicago, and its incredibly important to Milwaukee's economy. Chicago already loves Milwaukee and, as I just said, the feeling is mutual (take away sports teams).
Marquette University has a great event, Milwaukee's Future in the Chicago Megacity, planned for July 17. Take note of it as the Chicago-Milwaukee megacity needs to flourish and expand, and Milwaukee must leverage it properly.
Maybe, though, when Milwaukee is talking tourism to Chicago it needs to tone down its creative messages and just ask for the sale.
Milwaukee: Less Traffic, More Fun. Milwaukee: You can get a reservation at our great restaurants. Milwaukee: You can afford a boat slip. Milwaukee: You can get a great cocktail for $5. Milwaukee: It's jut like you but nicer. Milwaukee: Toll free fun. Milwaukee: We want your money. Milwaukee, Our airport is nicer! Come on Chicago, be daring, drive north, explore our food, art, beer, our festivals.
2 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Oct. 16, 2014
Just click here and begin bidding on a three-night True Spreadhead package for all three Widespread Panic shows at the Riverside Theater in Milwaukee, Wisconsin on October 24, 25 and 26.
Published Oct. 15, 2014
Buzz Bissinger profiles the Milwaukee "heist of the Lipinski Stradivarius, which galvanized the music world last winter" online and in the November print edition of Vanity Fair.
Published Oct. 15, 2014
For some reason the "where's Milwaukee's best burrito" conversation just doesn't happen as much here as it seemingly does in other cities. We love our food, but the battle for best burrito isn't top of mind.
Published Oct. 8, 2014
In 2012 I noted that most of my "where to eat" decisions were based on convenience and routine. Do you dine out mainly based upon convenience or does your restaurant decision go deeper?
Published Oct. 3, 2014
Entertainment, education, development, sports, retail, transit, etc. There are many easy ways to help move Greater Milwaukee forward, but collaborating is key and without it we all die since we're all in it - no mater what it is - together.
Published Sept. 26, 2014
You're sitting at a red light waiting for it to turn. Yes, you may turn right on this red (at most intersections). But, once it turns green you must yield to the pedestrians who have a walk signal and are quickly scurrying across the street.
Published Sept. 25, 2014
We have two local shopping options for you this week. First up, 88NINE Radio Milwaukee holds its Fall Ball on Friday and you are invited. Next? Wine at the Zoo. And, there's a chance to win free tickets to the Saturday wine event!
Published Sept. 18, 2014
The inaugural Concert 4 MACC, a benefit event for Midwest Athletes Against Childhood Cancer (The MACC Fund), is next week. And, there are many new reasons to support the cause.
Published Sept. 17, 2014
On Oct. 3-5, the Marcus Center Grounds and Pere Marquette Park will transform Downtown Milwaukee into a traditional Bavarian Oktoberfest celebration activating both sides of the Milwaukee River with beer gardens, music and food.
Published Sept. 12, 2014
This week, I'm picking this gaming table from Peabody's Interiors. It's on the higher end of my picks, but it's well made, classic and a conversation starter. Peabody's is located in Brown Deer and uses its online marketplace to showcase its quality products, its designer options and to support the Wisconsin Humane Society.