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Milwaukee's Daily Magazine for Thursday, April 24, 2014

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The NBA Ultimate Arena. Let's get more stadiums soon, LEGO!
The NBA Ultimate Arena. Let's get more stadiums soon, LEGO!

It's time, LEGO, to bring back LEGO Sports

It’s time for a return of LEGO Sports

Think about it.  Camp Randall Stadium.  Cameron Indoor Stadium.  Allen Fieldhouse in Kansas.  Ohio Stadium.   Notre Dame Stadium.  Bird’s Nest soccer arena in Beijing.  Miller Park.  All made out of LEGO bricks. What perfect Christmas, Hanukkah, birthday and other holiday gifts they'd make. 

From 2000 to 2006, football, Gravity Games, basketball and hockey sets were made. And, while still available on any number of collector and ecommerce sites buying them this way is just not the same. 

The company makes an architecture series that’s very cool.  But, it doesn’t include a single sports venue. 

I’m sure licensing issues arise and that’s probably a reason why the NHL and NBA sets don’t exist anymore.  But, the privately held company based in Billund, Denmark surely pays to create Star Wars, Marvel and other brand-name products. 

LEGO Sports arenas, though, would reach a whole new audience and tap into a passionate consumer base that’s (I think) ready to buy and build.

What do you say, LEGO?

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