The old "birds and bees" conversations, while productive, aren't â€“ in many homes â€“ what they used to be. At least that's my perception.Â And, since the world is changing quicker than ever new ways of communicating the oldest "habits" need to be created and delivered.Â
So, United Way of Greater Milwaukee, in collaboration with Serve Marketing, has launched a provocative new campaign that sends a strong message to parents of teen and pre-teen children â€“ if youâ€™re not talking to teens about sex, someone else is.
And, as national media have already noticed, it's very impressive and "awesome."
The campaign, titled "Whoâ€™s Teaching Your Child about Sex?" is designed to start that conversation between parents and youth about sex and the many myths surrounding teen pregnancy. It features kids proliferating many sex myths, and depicts them spreading throughout a school without any attempt to debunk or call into question the validity of the myths.
"The campaign is a wake-up call to parents, urging them to take control of the conversation," explains Nicole Angresano, Vice President of Community Impact for United Way of Greater Milwaukee.
"Though it may seem hard to believe, and even silly, these myths are out there and young people believe many of them. We want to make sure our youth are getting accurate information and we know parents are the best source for that. Parents should be their childrenâ€™s first and primary health educators, and we want to give them tools that will help them answer tough questions."
"The average teen spends more than five hours a day online and the kind of misinformation theyâ€™re getting about sex is frightening," notes Serve Creative Director, Gary Mueller. "We wanted to use social media to combat these myths because thatâ€™s where the conversations are happening. And at the same time we want to open the eyes of parents to what their kids are learning online."
Mueller and Angresano are hoping teens and parents alike will share the content with their networks to create greater awareness of the importance of these types of conversations.
Other elements of the campaign, including bus shelter ads and television spots will roll out throughout October.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Aug. 24, 2016
Milwaukee native Sarah Hoye has spent more than a decade as a reporter and storyteller for Al Jazeera America, CNN and The Milwaukee Journal Sentinel. Her latest CNN piece is a must read and a great conversation starter around town.
Published Aug. 20, 2016
Corner Bakery will replace the Baker's Square at 1305 E. Capitol Dr. in the Village of Shorewood.
Published Aug. 11, 2016
OnMilwaukee is once again honored to support Potawatomi Hotel and Casino's Heart of Canal Street program. As a long-time partner and passionate community advocate we're also thrilled to announced that this year we'll help support our long-time partner, the Milwaukee Public Museum (MPM).
Published Aug. 9, 2016
You'll be skeptical, I'm sure. But I think you'll love the new Nexflix documentary "Tony Robbins: I'm Not Your Guru." It's an amazing look at motivational speaker and his team as they hold one of his marquee events in Boca Raton, Fla.
Published Aug. 8, 2016
Milwaukee's iconic Marcus family will be featured in the new season of "Project Runway," as Linda Marcus has landed a spot as a contestant on the Heidi Klum-hosted show. The next season begins Sept. 15 on Lifetime.
Published July 24, 2016
Agents and their families flock to Milwaukee every year this week, and each year I love the buzz that's created by adding 11,000 visitors to Downtown Milwaukee. As a community, we need to champion the corporations that choose Milwaukee as their home, so thanks NM!
Published July 15, 2016
Curious minds want to know who is behind a regular bakery bonanza in Downtown Milwaukee. Several residents in the neighborhood tell me that streets and bridges are consistently laced with multiple bakery items several times per week.
Published July 12, 2016
There's something missing this week: the energy, buzz and excitement that only Summerfest brings. As the state's economic and entertainment center, Milwaukee gets most of the love, but with healthy arteries and suburbs, everyone wins when Summerfest shines.
Published July 2, 2016
Sure, he played the exact same encore as he did the last time he was in Milwaukee. But on this near perfect Summerfest night, Blake Shelton was different - different in that he's now a much bigger star, which he used to his advantage Friday night.
Published June 23, 2016
Check out the latest podcast from Bill Simmons featuring Jimmy Butler - and, germane to us here, including several Marquette and Milwaukee mentions. In fact, Butler says several times "I love Milwaukee," citing his days and degree at Marquette.