The old "birds and bees" conversations, while productive, aren't – in many homes – what they used to be. At least that's my perception. And, since the world is changing quicker than ever new ways of communicating the oldest "habits" need to be created and delivered.
So, United Way of Greater Milwaukee, in collaboration with Serve Marketing, has launched a provocative new campaign that sends a strong message to parents of teen and pre-teen children – if you’re not talking to teens about sex, someone else is.
And, as national media have already noticed, it's very impressive and "awesome."
The campaign, titled "Who’s Teaching Your Child about Sex?" is designed to start that conversation between parents and youth about sex and the many myths surrounding teen pregnancy. It features kids proliferating many sex myths, and depicts them spreading throughout a school without any attempt to debunk or call into question the validity of the myths.
"The campaign is a wake-up call to parents, urging them to take control of the conversation," explains Nicole Angresano, Vice President of Community Impact for United Way of Greater Milwaukee.
"Though it may seem hard to believe, and even silly, these myths are out there and young people believe many of them. We want to make sure our youth are getting accurate information and we know parents are the best source for that. Parents should be their children’s first and primary health educators, and we want to give them tools that will help them answer tough questions."
"The average teen spends more than five hours a day online and the kind of misinformation they’re getting about sex is frightening," notes Serve Creative Director, Gary Mueller. "We wanted to use social media to combat these myths because that’s where the conversations are happening. And at the same time we want to open the eyes of parents to what their kids are learning online."
Mueller and Angresano are hoping teens and parents alike will share the content with their networks to create greater awareness of the importance of these types of conversations.
Other elements of the campaign, including bus shelter ads and television spots will roll out throughout October.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Sept. 12, 2014
This week, I'm picking this gaming table from Peabody's Interiors. It's on the higher end of my picks, but it's well made, classic and a conversation starter. Peabody's is located in Brown Deer and uses its online marketplace to showcase its quality products, its designer options and to support the Wisconsin Humane Society.
Published Sept. 8, 2014
Only one Milwaukee pizza place appears on a new "101 Best Pizzas in America" list from The Daily Meal.
Published Sept. 4, 2014
The premise of "Shark Tank" is simple. Entrepreneurs make business presentations to a panel of potential investors. It's entertaining, real, honest and fun. And, it's a great watch for kids.
Published Sept. 3, 2014
The U.S. Navy christened its newest littoral combat ship, the USS Milwaukee (LCS 5) in a ceremony at the Marinette Marine Corporation shipyard in Marinette in January. Now, there's some cool gear for your to wear, too.
Published Aug. 29, 2014
The months old, "Now Open" banner was ruining the view, the street and the patio's look and feel. So, I tweeted about it. Respectfully, of course. And, nearly instantly, management responded.
Published Aug. 28, 2014
This time around, Milwaukee lands on Anne Roderique-Jones', a freelance travel writer at Yahoo! and other sites, list of "7 Underrated but Intriguing U.S. Cities You Need to Visit."
Published Aug. 27, 2014
Cute and cuddly, this pup makes a great gift and a perfect good luck charm for the rest of the season. Buy one of these 8-inch tall dogs today and a percentage of the sale will be donated to Wisconsin Humane Society in honor of Hank.
Published Aug. 21, 2014
To celebrate Debra Usinger's life and her dedication to civic life in Milwaukee, the Milwaukee RiverWalk District initiated and yesterday dedicated a memorial to honor her. The memorial is, appropriately, part of the RIverWalk that is directly across the river from Usinger's Famous Sausage.
Published Aug. 20, 2014
I don't need to remind you that fall is coming. Hopefully, it's several weeks away but the nights are surely getting cooler so thoughts turn to longer sleeves. Thankfully, I have this 414 crew fleece from Too Much Metal in my closet.
Published Aug. 20, 2014
For me, Milwaukee is Milwaukee and we should be darn proud of it. But a comparison to Portland isn't bad and it's exactly what Richard Manning of OnEarth.org writes today on Salon.com.