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The M&M / Mars company has used the Legend of the Green M&M in marketing messages since 1997.
The M&M / Mars company has used the Legend of the Green M&M in marketing messages since 1997.

Green M&M's: the original Viagra?

March may be cold, but it's hot and heavy here at OnMilwaukee.com as we celebrate our first-ever Sex Week. We're taking a mature look at local video and sex toy shops, area strip clubs, sexy Milwaukee events -- and even some connections between Brew City and Playboy magazine. It's serious, responsible, adult-themed content -- but don’t worry, parents, we’ll keep it PG-13 in case junior stumbles upon these stories as OnMilwaukee.com turns a pale shade of blue for seven days.

When I was about 9, a neighbor kid told me, while shoveling handfuls of M&M's into his mouth, "The green ones make you horny." I remember feeling extremely astute that I knew what "horny" meant -- it was a word I had only recently learned -- and then I continued to wonder for years whether or not the green candy makes you randy.

Last week, in preparation for Sex Week, the staff of OnMilwaukee.com ingested aphrodisiacs and wrote about the affects in an article, but the green M&M was not tested. Perhaps the green M&M theory is more of an urban myth, like the story of the kid who mixed the soda and Pop Rocks and died. However, green is a color associated with healing and fertility, so perhaps there is a shred of truth to the whole shebang.

According to Snopes.com, consumers started the green M&M conspiracy in the '70s, and the M&M / Mars company claims to have had nothing to do with it. Interestingly, within the last decade, the company embraced the theory of the lusty green one, and last year sold bags of green M&M's for Valentine's Day.

I admit, I ate a bunch of green M&M's once and nothing happened, but maybe I didn't eat enough of them. Or maybe I had a headache. The most important thing to remember is not to eat the red ones, because everyone knows those give you cancer.

Talkbacks

sandstorm | March 9, 2011 at 8:08 a.m. (report)

lol.
just did a quick search.
their rider (contract) actually specifies "NO BROWN ONES")

http://www.thesmokinggun.com/file/van-halens-legendary-mms-rider?page=8

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sandstorm | March 9, 2011 at 8:02 a.m. (report)

the rumor was Van Halen wanted only the green ones, not have them removed.

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brunocarlson | Aug. 3, 2010 at 10:54 a.m. (report)

35104 @viewfromnyave: Since some see baseball in relation to sex (i.e. kissing=first base) this would make total sense. He was just hoping his babysitter was coming over later.

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viewfromnyave | March 13, 2009 at 10:39 a.m. (report)

34571 I remember an ad campaign for M&Ms from the mid 80's that had a bunch of kids playing baseballs and the kid picked out all the green ones because they made him hit home runs. Maybe your friend figured "Home Run=sex"?

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MKE Luvva | March 12, 2009 at 2:04 p.m. (report)

Didn't Van Halen always want the green ones removed from their backstage stash of M&M's? Makes sense, they were famous celibates, right?

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