Did you know Victoria’s Secret has a line of nursing bras? I didn’t, until yesterday. Sadly, my nursing days featured bras that brought the expression "over the shoulder boulder holder" true to life. They looked more like something a nursing home resident would wear instead of a nursing mom.
That said, I think it’s great that VS has sexy nursing bras. Post-partum mothers have a hard enough time feeling attractive again, and it’s even more difficult when your brassiere could double as a circus tent.
But these Victoria Secret ads -- oy, these ads.
First of all, I'm willing to bet my preschooler that none of these women are breastfeeders. In fact, they look like they barely feed themselves, much less an infant or two. I know, I know, the argument that models don’t represent real women is a dried-up issue, so I won’t go down that road.
I will, however, go down this one: These ads sexualize breastfeeding, which contributes to the existing belief that nursing should be done in private and behind closed doors like other sexual acts. In my opinion, it’s outrageous to expect breastfeeding mothers to spend half their day locked away from the world. Covering up is one thing, but being required to sequester during lactation is another.
I’m not actually suggesting the designers of these ads should Photoshop veiny, sprawling stretch marks across these washboard tummies or that they should depict engorgement, blocked milk ducts or any of the other real aspects of nursing, but it would be nice to see models that didn’t perpetuate the "I love naked pillow fighting with my sorority sisters" stereotype.
I’m not going to lose any sleep over these ads, but I definitely see them as strike against the struggle for breastfeeding to be recognized as a form of healthy fast food, and not something sexual and therefore restricted to the back bedroom.
However, I gotta admit, had that leopard-skin one been around during my breastfeeding days, I would have rocked it.
Z-boy---not sure how to take your comment.....I don't think the woman was "exposing herself for all to see" but instead feeding and meeting the needs of her child.
I actually have two of the bras, which was nice b/c I had a gift certificate from a relative that I needed to use (I won't get into the fact that it was a male in-law? A little weird?). Anyways, they are sexy, but not necessarily comfortable or supportive. So, I guess it's the good 'ol comfort vs. style argument with these! But I think a realistic model just wouldn't fit into the image that Vickie's is trying to portray....too bad.
Bee Tee | May 5, 2008 at 7:55 a.m. (report)
Could this be more ironic a year or so after that mom had so much trouble breastfeeding at the Victoria's Secret in Mayfair?!
One afternoon, I was on the county bus on my way home from work when one of the greatest things happened to me in my life. I looked up to see a beautiful woman lift up half her shirt and bra and expose one of her naked breasts for all to see while she let her infant nurse on it. It was amazing. A sight to behold. I sure wish more nursing women had the strength to breast feed in public.
It was at that point that I became mass transit's biggest fan!
5 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Molly Snyder
Published July 31, 2014
Recently, OnMilwaukee.com set out to identify every City of Milwaukee bar or eatery that's next to a body of water. In order to do so, we followed the lake and rivers and made a list. We didn't stop in at all of these places, but we did drop in at a few. Here's a full guide.
Published July 29, 2014
OnMilwaukee.com recently stopped into Little Whiskey Bar, 309 W. National Ave., and talked to Samantha Schreier about Milwaukee, shopping at Woodman's, dinosaurs and more.
Published July 28, 2014
Partcularly on a sunny afternoon, it's pretty incredible how many people stop for a selfie or to snap a shot of their pal with America's favorite shark jumper.
Published July 27, 2014
Milwaukee Water Commons will host it's first event, "We Are Water," as a way to culminate its one-year anniversary and to get community members literally and figuratively closer to the lake. The event will take place on Sunday, Aug. 3 from 6:30 to 9 p.m. on the north end of Bradford Beach.
Published July 27, 2014
Because Chula Vista is located three miles from "the strip," it has the most rural setting for a water park. For some, this is the main appeal of the resort which means something akin to "beautiful view" in Spanish.
Published July 26, 2014
Four years ago, Jamie Rand read OnMilwaukee.com's "100 Things To Do in Milwaukee" article. Inspired, Rand decided she would complete all of the items on the list and, in doing so, found Brew City places she never knew existed. She also found the love of her life.
Published July 24, 2014
I had the chance to get behind the scenes of "Phantom Of The Opera" today to check out the famous, one-ton chandelier - created by Howard Eaton who designed the five fiery Olympic rings seen at the 2012 London opening - as well as a few of the props and costumes.
Published July 24, 2014
The Rebirth Brass Band will perform on Friday night at Cedarburg's Summer Sounds series. The free concert takes place from 6:30 to 10 p.m. in Cedar Creek Park. Recently, OnMilwaukee.com chatted with trumpet player Chadrick Honore, who at 27 is the youngest player in the band.
Published July 23, 2014
At 11 a.m. today, Mayor Tom Barrett - along with a group of city officials, designers, organizers and citizens - cut the ribbon on the new swings at the Marsupial Bridge.
Published July 21, 2014
Alissa Gonyea, a Milwaukee Public Schools teacher, planned to have a lesiurely summer that included travel and camping adventures with her son and nephew. Instead, she is taking care of four baby raccoons.